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I consider myself appreciative of what I have achieved so far - I am working as a designer in a mobile advertising company, a field I had no knowledge in prior to starting. By willingly embracing the challenge of entering an unknown environment, I have met, learnt and grown as a creative from the inspiring individuals I've worked with. Print design had been my focus in university, and in the relatively short time I've had at Opera Mediaworks, I have learnt to design for mobile and tablet, with user experience and user interaction being at the core of our work. I am confident in saying that my experiences so far in my education and career have developed me into a driven, energetic and conscientious individual. Learning to design for user experience has added more meaning to my outlook on the creative industry, as I am ever-curious and determined to make design meaningful to as much of society as possible. I am meticulous with layout, organisation and research, which has come in very useful when learning new skills, managing tight deadlines or finding solutions to design problems. I take care to listen and understand others, as the opinion of others is just as important to our overall growth and development as independent learning. I believe that more often than not, the greatest achievements are made as a team effort.
My responsibilities include designing rich media advertisements for mobile and storyboarding the ads using Adobe Illustrator or Marvel App, including written and visually explained user journey/experience and user interactions. Some ads are built using Celtra's AdCreator, of which I have solid knowledge. Working on the Opera Mediaworks website and making updates to it using Drupal is another of my responsibilities, shared amongst members of the creative team. When other designed materials are needed for events, I play a big part in creating and preparing design for print, such as table cards, booklet inserts and posters. I also use my creative capabilities to pitch playful rich media concepts to potential clients. Recently, one of my designs was pitched to HP and won. It was released in the UK, Canada, France and Spain. Downtime is used to develop new ad formats and increase creative capabilities, which is something I play an active part in, The UX is central to my creative process, as I want to know why and how a user would engage with the designed material, and what would make them more inclined to engage with the visual material they're shown. I also play an active part in developing new mobile ad formats within the studio team.