I am an International Business graduate with a committed passion to learn and develop within Marketing and Branding development. Throughout my work experience, I have been able to demonstrate my natural ability to communicate effectively to important clients, as well as experience in project management and market analysis. Possessing a ‘never quit’ attitude, I am looking for an exciting opportunity to develop my expertise.
Exercise my creative and innovative abilities to devise promotional points of sale Remain commercially aware of demographics in selection and product placement Maintain long standing relationships with suppliers including Cadbury, Walkers and Mars Negotiate terms for supported promotions to grow sales and maintain margin Recording trends through a ‘sales to product placement’ analysis Developing analytical, networking and entrepreneurial skills by liaising with the management team
Digital Aided collation of online assets for the build of a micro-site Sourced facts and news for social media Created an excel audit to collate National Geographic Channel & National Geo Wild microsite information Marketing Collected and organisedprogramme information and materials Created the monthly National Geographic Channel synopsis document Worked closely with operations and studio partners for DVD materials PR Drafted press releases for upcoming shows and distributing to targeted journalists Drafted ‘clip in’ emails of returning shows to distribute to targeted journalists Created and maintainedpress contact lists via Gorkana
Organised and helped the traffic management team in meeting targets on time and followed up on any outstanding tasks Worked alongside the design studio in writing amendment briefs Worked with the finance team in raising purchase orders and creating reconciliations Operated with image libraries to search and secure images for key projects Supported the team in setting up an additional office in Asia
Final Grade: First Class Honours Final year modules included: International Marketing and Communications (80%) International Strategic Management (89%) Exploring Global Markets (63%) International Tourism (69%) Research Project/ dissertation (68%) Leadership and Employability (75%)
Psychology [B] Business Studies [C] Media Studies [C]