Before jumping into director’s chair Dima worked as creative in advertising for Domino BBDO, Guilty Grey, McCann Riga, Not Petferct and others. As a director Dima always trying to reach the highest quality in his work. Dima is using visual language and art direction as an instrument to bring the brand into the story from the first seconds.
Projects
- OPTIBET ‘ EURO 2020 ’You don’t put a 24-feet football goal on the ice during the hockey game unless you’re shooting a TV commercial about how everyone went crazy about football. If I needed to give MVP-award to someone from my film crew for this ad, I would end up with multiple MVPs: 1. Producer 100% MVP – made sure I get everyone I want on a film crew. 2. Scout manager 100% MVP – after gazillion calls organised absolutely fantastic sport hall for us. 3. DOP 100% MVP – I was thinking on set about an angle and h
- ALFA ‘ ANNIVERSARY ’A short commercial for shopping centre ALFA. I was screaming from happiness when I got the brief: the agency wanted to show different characters, different life moments that take place in ALFA everyday. I was like "YEAH! BIG SHOPPING CENTRE! BIG BUDGET! BIG AD!". I was wrong. I was big-wrong. In the end I had a very-limited-budget and very-unlimited-expectations. A small crew, almost no lights and a short filming day. Luckily, good planning helped us to squeeze out the maximum we could from the
- PMLOOKS ‘ WHEN THE COLORS START TO CHANGE ’Before jumping into film director's chair and I had to pick up a camera and learn how to film, how to edit, how to grade in order to built a portfolio to get on the agency radars. I did a lot of fashion work and felt in love with this type of work. And always happy to pick a camera once awhile. I was approached for a short video for fashion brand PMlooks. Nothing fancy. Just couple of shots with a model in the streets. And here where my director's blood stepped in. I decided to add more characte
- ELVI ‘ UNBOXING ’Series of commercials for product stores ELVI. It is about a typical dad who decided to start video food blog. And if in social media he is a real star, at home he becomes a real catastrophe. It was a fun project to do. We shot 12 commercials over 2 days. I worked closely with the agency on scripts. My main goal as a director was to make sure that each script features also a visual joke. Surely, casting played a crucial role. Over 2 weeks I cast over 20 actors for dad's role. And couldn't be hap
- ELVI ‘ DINNER ’Series of commercials for product stores ELVI. It is about a typical dad who decided to start video food blog. And if in social media he is a real star, at home he becomes a real catastrophe. It was a fun project to do. We shot 12 commercials over 2 days. I worked closely with the agency on scripts. My main goal as a director was to make sure that each script features also a visual joke. Surely, casting played a crucial role. Over 2 weeks I cast over 20 actors for dad's role. And couldn't be hap
- ' 337 'One of my favourite projects so far. There was no budget, no expectation, no client, no pitching, no drama. Nothing. Just a friend, 11 years boy who asked my to make a short simple video how he drives on the motorcross track. I said "OK, BUT WE WILL DO IT MY WAY". I never did a sports video before, but I knew that I want to experiment with the editing, same as I usually do within the fashion format. We spent 2 hours on the track and 2 hours in the woods. I was pretty satisfied with the footage b
Work history
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Associate Creative DirectorY&R | Not-Perfect
- Riga, LatviaFull Time
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Creative DirectorMcCann Latvia
- Riga, LatviaFull Time
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Skills
- Art Direction
- Cinematography
- Directing
- Editing
- Colour Grading
- Copywiting
- Creative Leadership
- Filmmaking
- Communication
Education
Diploma of DirectingThe London Film School
- London, United Kingdom
A highly intense & practical course that covers: Script writing / Visual language / Choosing locations / Mise en scene / Performance and working with actors / Shooting / Editing and post production.
Principle of Visual LanguageSchool of Communication Arts 2.0
- New York, United States
Crafting with hands, and working digitally students experimented with the principles of two-dimensional design and color theory alongside with class teacher – a rockstar of color theory – Richard Mehl.
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