About me
In between my adventures in search of good food and bad puns, I have been working in fashion and lifestyle publishing since graduation on both print and digital platforms, in retail, content marketing, and at traditional media titles. I also tweet a lot.
We would make a good match if you are looking for a millennial lens, encyclopaedic and up-to-date fashion and cultural trend knowledge, visual literacy and skill with conceptualisation and writing across fashion, art, and lifestyle content. And singing. So much singing.
I ask a lot of questions and I tell bad jokes, but I also put in the work required to exceed expectations and produce excellence on every project. Whether it's fashion, lifestyle, youth culture or tech, I love turning what I know, see, and experience of the world into original content that people can interact with and find value in. Let's make some?
Projects
- Candidate Lead: Superbalist 100Sponsored by Glaceau Vitaminwater, the #Superbalist100 2016 went in search of movers shakers entrepreneurs and change makers shaping their industries, to celebrate them, shout about them, and offer them the chance to win a R100, 000 prize by public vote. As the candidate lead on this project I found at least 65% of the nominees by manual search (stalking?) and combing through public submissions while balancing my other full-time work at Superbalist.com. I created nominee bios for each, to be vot
- Dorm Days | Superbalist.comThe task: On the blog, editorialise selected Superbalist.com home and office products for students. Straightforward, no fuss visual with soft sell copy. The product: A guide to kitting out your first dorm room, split into desk, bathroom, and bed. Shot by Bevan Davis, all copy and styling by me. Read the story here.
Work history
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Style AssistantSuperbalist
- Cape Town, South AfricaFull Time
Assisting stylists with weekly pre-production (Scanning & recording of products requested from warehouse) and daily in studio for product shoots.
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Publishing AssistantSuperbalist
- Cape Town, South AfricaFull Time
For Superbalist's award-winning blog, The Way of Us:
Conceptualising & writing blog features for daily publishing
CMS (Wagtail) and calendar management
Assisting with the execution and publishing of branded content - Levi's Originals campaign 2016, Ariel Athleisure campaign 2016, and branded work with adidas, Fossil and Skagen
Running candidate search for The Superbalist 100 2016
Blog content extensions for Superbalist is Rocking The Daisies and Superbalist is In the City 2016
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Skills
- Brand Concept
- Feature Writing
- Beauty Copywriting
- Fashion Copywriting
- Digital Publishing
- Trend Research
- Creative Production
Education
Short Course: Cool Hunting FashionCentral Saint Martins (UAL)
- Cape Town, South Africa
Introduction to Coolhunting, Fashion Trend Predictions and Forecasting
Review and examination of contemporary fashion trend sources
Research into Coolhunting, sourcing, research methodologies, subject specific text, websites, blogs etc.
Field trips to Trend 'Hotspots' ? Fashion retail shops, museums, contemporary art and fashion exhibitions, street markets, vintage / charity shops, etc.
Street photography
Weekly research tasks
On-line group critiques and discussion
Individual on-line tutorials
Development and presentation of visual and written Trend Report
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National Diploma in Fashion Design and TechnologyCape Peninsula University of Technology
- Cape Town, South Africa
1 level per year of the following courses:
Applied Clothing Technology (pattern making, garment construction)
Business Studies (Introduction to business theory, introduction to design thinking)
Design Studies (life art introduction, illustration, fashion design)
Theory of Clothing (art history theory, fashion history tutorials, study of textiles)