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Modupe Oloruntoba

Writer + Content creator

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  • LevelMid Level
  • LocationCape Town, South Africa
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFeature Writer - Freelance Copywriter - Creative Producer


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About me

In between my adventures in search of good food and bad puns, I have been working in fashion and lifestyle publishing since graduation on both print and digital platforms, in retail, content marketing, and at traditional media titles. I also tweet a lot. We would make a good match if you are looking for a millennial lens, encyclopaedic and up-to-date fashion and cultural trend knowledge, visual literacy and skill with conceptualisation and writing across fashion, art, and lifestyle content. And singing. So much singing. I ask a lot of questions and I tell bad jokes, but I also put in the work required to exceed expectations and produce excellence on every project. Whether it's fashion, lifestyle, youth culture or tech, I love turning what I know, see, and experience of the world into original content that people can interact with and find value in. Let's make some?


  • Brand Concept
  • Feature Writing
  • Beauty Copywriting
  • Fashion Copywriting
  • Digital Publishing
  • Trend Research
  • Creative Production

Work history


Style Assistant

Jan 2016 - Apr 2016
  • Cape Town, South Africa
  • Full Time
  • Assisting stylists with weekly pre-production (Scanning & recording of products requested from warehouse) and daily in studio for product shoots.


Publishing Assistant

Dec 2015 - Jul 2017
  • Cape Town, South Africa
  • Full Time
  • For Superbalist's award-winning blog, The Way of Us: Conceptualising & writing blog features for daily publishing CMS (Wagtail) and calendar management Assisting with the execution and publishing of branded content - Levi's Originals campaign 2016, Ariel Athleisure campaign 2016, and branded work with adidas, Fossil and Skagen Running candidate search for The Superbalist 100 2016 Blog content extensions for Superbalist is Rocking The Daisies and Superbalist is In the City 2016


Fashion Assistant (1 year contract)

John Brown Media

Nov 2014 - Dec 2015
  • Cape Town, South Africa
  • Full Time
  • Assisting the fashion director with the execution of fashion editorials and product pages on the Edgars Club Magazine account (checking in merchandise, shooting product stills, sourcing/returns of product and props, etc); liaising with features & art teams on fashion content; handling supplier purchase orders & invoicing; running the @EdgarsClubMag Instagram account.


Production coordinator/features writer (short-term contract)

Style Africa

Mar 2014 - May 2014
  • Cape Town, South Africa
  • Full Time
  • - Run/manage all Style Africa production requirements with the guidance of the MD and Fashion Director - Scheduling and coordinating the communications and day-to-day workings of the whole production team. - Co-ordinate the crew, maintain the purchase order log, make sure paperwork is completed and filed, answer the telephone, and ensure that nothing is overlooked. - Manage changes to requirements as they occur - Liaise and work closely with individuals in other departments critical to the production process to ensure workflow and schedules are coordinated, and follow up on outstanding material timeously so that deadlines are met. As a writer: - Involved in writing and gathering information and presenting information accurately and creatively. - Involved in the writing, production and editing of content for magazine, website, social media and other communications materials and communication channels as required. - Provide valuable input to the team by keeping abreast of fashion research and trends and reporting on them to the team.


Trend forecasting intern

Jul 2013 - Jul 2013
  • Cape Town, South Africa
  • Internship
  • 1-month project for CPUT ND: Fashion Design course credit. Responsible for producing reports on Spring/Summer 2014 menswear, international fashion retailer newsletters, and some Spring/Summer 2014 accessories research. All work produced contributed to the buyer's guide for the season. Reports created without the use of a trend-forecasting service. Reported directly to the Fashion Director.



Short Course: Cool Hunting Fashion

Central St Martins

May 2014 - Jun 2014
  • Introduction to Coolhunting, Fashion Trend Predictions and Forecasting Review and examination of contemporary fashion trend sources Research into Coolhunting, sourcing, research methodologies, subject specific text, websites, blogs etc. Field trips to Trend 'Hotspots' ? Fashion retail shops, museums, contemporary art and fashion exhibitions, street markets, vintage / charity shops, etc. Street photography Weekly research tasks On-line group critiques and discussion Individual on-line tutorials Development and presentation of visual and written Trend Report


Fashion Design National Dipoma

Cape Peninsula University of Technology

Jan 2011 - Nov 2013
  • Cape Town, South Africa
  • 1 level per year of the following courses: Applied Clothing Technology (pattern making, garment construction) Business Studies (Introduction to business theory, introduction to design thinking) Design Studies (life art introduction, illustration, fashion design) Theory of Clothing (art history theory, fashion history tutorials, study of textiles)