Projects
- Experimenting With Neo-Islamic & PhotogrammetryThis was an experiment for a "team profile" motion design for the team of Design Repository. I liked the progress-like formation of the portraits that Photogrammetry conveyed, which reflected well the phase Design Repository was undertaking, a phase of formation. The neo-Islamic style is not commonly defined in graphic design but can be seen in the new revival of Islamic architecture. This attempt to mirror the principles of the neo-Islamic style in architecture to graphic compositions has been
- Books From The East & WestWe have been working on this for a while, and we are thrilled to finally announce the release of “Books from the East & West.” This initiative will be a curated, comprehensive virtual library of Arabic design books released periodically. The aim is to replace the current lack of Arabic design dedicated sections in physical bookstores and illuminate some of the seminal works of Arabic Design, whether from the East or the West. The name is borrowed from a book series by “The National Institute fo
- The Hour of WisdomA mentorship program launched by Design Repository to support students from local Egyptian universities studying art, design, or communications. The program aims to expand and equalize the opportunities offered to local university students by connecting them to senior professionals in different fields.
- A book from the Archive - Talk Series Posters"A Book From The Archive" talk series is a monthly themed design sessions in which each month the Arabic Cover design archive project invites 3-4 speakers from a specific area of Arabic design and they give a talk about an Arabic cover/s they select from the Archive. This month's theme is Arabic Graphic Design and our first speaker is Maya Moumne. ABOUT Maya: Maya Moumne is a Beirut-based creative director. She co-founded Studio Safar, a dynamic and exploratory design and art direction compan
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Work history
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Communication DesignerCentral Saint Martins
United KingdomFreelance
A collaboration project with Lucy Wein. We were asked to develop a communication campaign to encourage students to empty their lockers after the academic year.
The result was a three phases communication plan that went on during the month of their graduation.
Creative LeadCanva
- AustraliaFull Time
I was hired as the Creative Lead for the Egyptian team, which consisted of four copywriters and four designers. My role was to oversee the development of 3000 Arabic templates that would be culturally relevant, well-researched, and beautiful. We have covered multiple campaigns to reach our target, from weddings, birth celebrations, birthdays, music, and more. Each campaign would be researched, target templates and design styles set, and then copywriters and designers would fly with the campaign.
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Skills
- Design
- Creative Coding
- Type Design
- Ad Strategy
- Advertising Communications
- Fine Art
- Motion Design
- Javascript
- Basic Html
Education
Awards
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