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Passionate about digital marketing
• Working with Head of Sales & Head of Marketing to create email marketing campaigns, which will be optimised to different industries, company size and recipient (CEO, COO, Heads of Department etc.). • A/B testing different campaign content to optimise lead generation. • Manage the data in the CRM and Spreadsheets • Analyse campaign metrics • Identifying & researching different client profiles & associating them to the most suitable campaign. • Managing an outsourced research team. • Managing our B2B Newsletter, from collating content to updating the mailing lists & creating the email templates. • Researching & circulating relevant events for team members to attend, making sure that the best events have an Instant Impact representative signed up. • Monitoring news outlets & Beauhurst for news about our clients and sharing articles with the relevant Recruitment Consultant. • Technologies: o Email marketing software: Woodpecker o CRM: Bullhorn o Research: Beauhurst
I am responsible for implementing the digital marketing strategy of various clients in the restaurant, online business, hospitality, healthcare and wealth investment sectors: • Social media marketing: posting engaging content across social media platforms: Facebook, Twitter, Instagram, Google+, LinkedIn • Blog writing/ Content writing: writing blogs and content for clients • Email marketing: Designing email marketing campaigns and sending them out to client databases • Copywriting: writing material to sell products and services for clients • Performance analysis: Analysing performance of websites and social media engagement • Reputation management: dealing with reviews and questions on various sites: Yelp, TripAdvisor and Booking.com • Photo editing: Using photo editing software to edit pictures and photos to use throughout digital marketing implementation. Technologies: Hootsuite, MailChimp, TweetDeck, Google Analytics, CMS (various content management systems: WordPress, Squarespace and SiteChef), Gimp