Work history
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Brand StrategistPilot
Auckland, New ZealandFull Time
Developing and implementing brand strategy across digital and offline channels for renowned Australasian fashion and lifestyle brands including Christopher Esber, Yu Mei and Kowtow, ensuring a balance of brand and commercial activity to drive growth in both existing and new markets.
Paid and organic content strategy including Facebook, Instagram, Email, Website & Tiktok, including messaging and visual content.
Identified emerging markets for potential growth, increasing client sales in new regions by 130% on average, including digital brand launches into Australia, USA and Europe.
Client & Account Management, including liaising with internal and external stakeholders, briefing and project management.
Inhouse marketing strategy including social and editorial content.
Weekly, monthly and quarterly reporting across Google Datastudio, Klaviyo, Shopify, Squarespace, Business Manager and Google Analytics.
Budget Management.
Creative and strategic briefing
Freelance Writer
Auckland, New ZealandFreelance
Fashion & Lifestyle articles for predominantly Australasian based digital platforms, including Sauce, Youtime and Fashion Journal
Experience in interviews, personal essays, list curation/market pieces and long-form features
Special focus in supporting sustainable and emerging brands
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Skills
- Brand Strategy
- Brand Management
- Marketing Strategy
- Marketing Campaigns
- Social Media Management
- Social Media Marketing
- Email Campaign
- Email Communications
- Email Marketing
- Email Copywriting
Education
V
V
Bachelor of Commerce (BCom) MarketingVictoria University of Wellington
- Wellington, New Zealand
Bachelor of Commerce majoring in Marketing and International Business