About me
An experienced social media manager with proven results in helping businesses build and improve their social media marketing strategies. Both creative and innovative, I have worked with marketing teams to develop social media campaigns and calendars to enhance company communication with their online audience. A stakeholder manager with experience in building a rapport between businesses and their customers and stakeholders. A skilled writer with a degree in journalism and proven ability in writing SEO focused content. Google AdWords certified.
Projects
- Hello Hypochondria CampaignI began my campaign called 'Hello Hypochondria' in university to spread awareness of hypochondria. I created images, posters and text to raise awareness in my university of this mental health disorder. Using Photoshop & InDesign, I created a pamphlet that explained as much as possible to a student audience. I gained a high first in this campaign and plan on carrying it on.
- Editor of STU (Print)STU, before going online, was made in print. I was the editor of the print edition also. It was my role to make sure everybody was confident with their job roles and deadline. I also worked with the creative director on InDesign to create the final layout. I interviewed some great foodies, including GBBO contestants, alcohol & drug services, food start-ups and more.
- STU Editor (Online)STU is a student led food and drink magazine & website. Ran by six girls, I am the editor and it is my duty to make sure everything is running fluently and professionally. We showcase great chefs, great places to eat and drink, events, and food in the news. I created the STU website and made sure that the social media was covered to promote the articles and our talented writers.
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Work history
Social Media Manager
- Sydney, AustraliaFull Time
Contracted into a cancer research funding organisation to implement a social media strategy and build a week-by-week content calendar to present academic research to the lay community. I built a working tool to track and report our analytics, focusing on an increase in reach, clicks and engagement. Through building a strong relationship with partner institutions, I created and curated content that was designed to optimise SEO for their target audience. Part of the role was to mentor the organisation government board on social media best practice, how to use their CMS and Google Analytics. I developed business and marketing materials to use both internally and externally. I also worked very closely with the web hosting company to develop a mobile and user-friendly website.
Achievements:
• 300% increase in reach in a period of a week
• 40% increase in memberships
• 100% increase in engagement in the space of a week
Email Marketer
- London, United KingdomFreelance
Arlians, a B2B start-up in London, hired me to help them begin discussions with potential clients through email marketing and social media. Using predominantly Twitter and email, I sourced and contacted CEOs and entrepreneurs to introduce them to the Arlians team. I created an email marketing campaign which the team could go on to use to build their digital presence and increase pre-launch sign-ups.
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Skills
- Adobe Create Suite
- Social Media Digital Strategies
- Digital Marketing
- Content Management
- Stakeholder Management
- Digital Journalism
- SEO
- Google Adwords
- Google Analytics
- Project Manager
Education
BA (Hons) Journalism
- London, United Kingdom
Awards
Verve Volunteer of The Year
I won this award in April 2016 for the hard work and effort that I put into being editor of Verve. It was acknowledged that I had turned the paper around and gave it a new breath of fresh air!