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Molly Arnold

Social Media Manager

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  • LevelMid Level
  • LocationManchester, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Manager - Digital Marketer - Content Editor

Projects

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About me

An experienced social media manager with proven results in helping businesses build and improve their social media marketing strategies. Both creative and innovative, I have worked with marketing teams to develop social media campaigns and calendars to enhance company communication with their online audience. A stakeholder manager with experience in building a rapport between businesses and their customers and stakeholders. A skilled writer with a degree in journalism and proven ability in writing SEO focused content. Google AdWords certified.

Skills

  • Adobe Create Suite
  • Social Media Digital Strategies
  • Digital Marketing
  • Content Management
  • Stakeholder Management
  • Digital Journalism
  • SEO
  • Google Adwords
  • Google Analytics
  • Project Manager

Work history

2017

Social Media Manager

Sydney Vital

Jan 2017 - Jun 2017
  • Sydney, Australia
  • Full Time
  • Contracted into a cancer research funding organisation to implement a social media strategy and build a week-by-week content calendar to present academic research to the lay community. I built a working tool to track and report our analytics, focusing on an increase in reach, clicks and engagement. Through building a strong relationship with partner institutions, I created and curated content that was designed to optimise SEO for their target audience. Part of the role was to mentor the organisation government board on social media best practice, how to use their CMS and Google Analytics. I developed business and marketing materials to use both internally and externally. I also worked very closely with the web hosting company to develop a mobile and user-friendly website. Achievements: • 300% increase in reach in a period of a week • 40% increase in memberships • 100% increase in engagement in the space of a week

2016

Email Marketer

Arlians

Oct 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • Arlians, a B2B start-up in London, hired me to help them begin discussions with potential clients through email marketing and social media. Using predominantly Twitter and email, I sourced and contacted CEOs and entrepreneurs to introduce them to the Arlians team. I created an email marketing campaign which the team could go on to use to build their digital presence and increase pre-launch sign-ups.

2017

Digital Content Producer

Macquarie University

Sep 2016 - Jan 2017
  • Sydney, Australia
  • Full Time
  • Contracted as the sole content producer to work across the largest three digital transformation projects in any Australian University. I opened up dialogue with over 300 subject matter experts to win support for the projects and discuss their content needs. I wrote specialised, online-friendly content for multiple audiences and worked with freelance writers to ensure they were writing to brief as well as editing their submitted copy to uphold best SEO practice, branding and tone of voice. As project manager, I created a system for our freelance writers to work remotely. Other duties included liaising with our designer and photographer to ensure the right imagery was used and utilised analytics to decipher what content was working and what was not.

2016

Social Media Marketer

London Metropolitan University

Jun 2016 - Sep 2016
  • London, United Kingdom
  • Full Time
  • Headhunted for the social media role at London Met to help them enhance their social media at a critical time of the academic year. Alongside the one other social media marketer, I developed advertisements and campaigns to encourage future students to enrol at LMU. Focusing on student trends and important university information, I created a monthly content calendar to improve our social media reach and engagement. I worked with key stakeholders to ensure all our digital channels were on brand. Using Adobe Creative Suite, I developed digital marketing materials to be used on social media, our CMS and in emails. I presented weekly reports on our analytics to the digital marketing team to show what we were achieving and where we were falling behind in comparison to other universities. I also reported live from large university events. Achievements: • Designed the Snapchat filter which is used at all LMU events and by students within the University

2015

Content and Social Media Assistant

Nom Nom

Jun 2015 - Sep 2015
  • London, United Kingdom
  • Freelance
  • Focusing heavily on food and fitness routines, I wrote SEO focused articles and worked to improve their social media presence to engage with their fast-growing audience. I liaised with other health brands and social media influencers to collaborate and promote the Nom Nom brand. I promoted the app and blog by creating online competitions and designed multiple promotion packs and online materials. I lead a dramatic overhaul of website design and content to provide a more user-friendly experience.

Education

2016

BA (Hons) Journalism

London Metropolitan University

May 2013 - May 2016
  • London, United Kingdom

Awards

2016

Verve Volunteer of The Year

London Metropolitan University

  • I won this award in April 2016 for the hard work and effort that I put into being editor of Verve. It was acknowledged that I had turned the paper around and gave it a new breath of fresh air!