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Who am I? Nice to meet you, I’m Molly O’Rourke. I’m a London-based freelance designer. I grew up in the suburbs of Philadelphia, Pennsylvania where much of my family still lives. Two of my three sisters and I went to Penn State University where I earned two bachelor degrees: a BSc in Marketing and a BA in Visual Arts. How long have I been a designer? I’ve been a designer for 5 years. I started freelancing in 2011 while working for Four Communications in London as a digital and design intern. I then moved back to the U.S. and started as a Junior Designer at Ingenuity Design in Norwalk, Connecticut and was later promoted to Designer. In 2015, I decided to change capacities with Ingenuity and became a freelance resource to allow me to live between the U.S. and the UK. In October 2016, I officially moved back to London as a freelancer and am now excited to continue my career in my favorite city. How would I describe my design strategy? I see the role of a designer in three parts: the problem solver, the creator, and the editor. I approach projects first as the problem solver: dissecting the task, understanding the limitations, and planning the solution. My mindset then shifts to creation. I focus on executing the solution with the freedom to explore and discover within the loose boundaries of the task. Lastly, I come back to the work as an editor, removing all elements that don’t add value until it’s in its most efficient and effective form.Locked Pro Plan feature
Leads projects requiring independent design and refinement, management of team members, collaboration with external resources, and presentations to executive clients Designs a broad range of digital and print solutions including websites, apps, infographics, emails, posters, packaging and POS pieces for clients including eBay, PayPal, Visa, TD Bank, BBVA and Fidelity Guaranty Life Collaborates on a variety of brand strategy and corporate communications projects that require extensive understanding of the intended audience to produce strategic outputs and guidelines for future pieces Provides on-site design support for C-level presenters at company-wide meetings and global launches of several Fortune 500 companies
Defined the brand’s evolving look and feel through new website reskin, icon development, digital advertising, email design, and partnership proposals Managed individual budgets and timelines to align with client's forecasts
Designed marketing collateral, customised pitch materials, and website content Coordinated the transfer and editing of content for client websites following redesigns Designed branded exhibition boards to gain stakeholder buy-in for commercial property expansion Maintained Four Communications’ corporate and partner websites with particular emphasis on SEO
Rebranded the firm including logo, marketing collateral, custom proposal pieces, letterhead, business cards, and PowerPoint template Redesigned company website in the style of the new brand and optimized the user experience for potential and existing clients Liaised with printing company to provide specifications and ensure quality of all printed collateral
Designed B. Braun U.S. corporate marketing brochure and accompanying PowerPoint presentation, used nationally by sales representatives Created brochures, trade booth graphics, posters, direct mailers, landing pages and advertisements for trade shows and targeted Group Purchasing Organisation partners Designed Sales and Marketing Portal within the corporate intranet to improve functionality for sales representatives Assisted in the creation and execution of several integrated marketing campaigns in advance of annual trade shows