Molly Sleigh

Molly Sleigh

Senior Account DirectorUnited Kingdom
+ Info

0

Connections
Molly Sleigh

Molly Sleigh

Senior Account DirectorUnited Kingdom
Projects
  • Nicole Kidman Hot Date
    Nicole Kidman Hot Date• Travelled to LA to amplify the new Meerkat Movies ad with Nicole Kidman and set up two on set interviews as well as implementing the capture of behind the scenes content Achieved over 350 pieces of coverage, including 10 pieces of national print and online, broadcast coverage on ITV's This Morning, front page interview with YOU magazine and 320 pieces of regional and online coverage resulting in total PR value £2,570,075.
Work history
    Senior Account Manager
    Clients Walkers/ Comparethemarket.com/ Mars Chocolate/ Warburtons/ Pedigree/ Typhoo Responsibilities • Managing a team of five junior members • Being the lead contact on a number of high profile accounts, working directly into the Senior Brand Managers in-house • Maintaining and creating strong media relations across national, consumer and broadcast media • Organising and planning events for all new Walkers campaigns and new product launches for up to 250 people across client and media • Attending face to face client meetings both in London and across the country • Managing sell ins and campaign evaluations for clients • Implementing and planning strategy and creative thinking for new campaigns • Manage talent negotiations securing talent partnerships for • Achievements • Worked on Walkers biggest flavour campaign Do Us A Flavour which generated over 2.1million entries for the competition and over 1032 pieces of coverage across a ten month campaign • Launched the new Meerkat Movies proposition from comparethemarket.com to media with a creative talent based photo shoot • Travelled to LA to amplify the new Meerkat Movies ad with Nicole Kidman and set up two on set interviews as well as implementing the capture of behind the scenes content • Organised the launch event for both Walkers Do Us A Flavour and Bring it Back campaigns with over 60 media attending both • Launched Warburtons biggest ad campaign with Sylvester Stallone which generated a PR value of over £1.2billion • Managed talent on the red carpet for the Baftas in 2014 and 2015, looking after media interviews for Dame Judi Dench and Will Poulter • Launching Farewell Oleg on Christmas Day which had great success for the business by delivering a record-breaking 50,119 quotes on Quote Monday and got #FarewellOleg trending on Twitter on Christmas Day
    Senior Account Executive
     - 
    Responsibilities • Securing credible coverage for all clients throughout the media and its many forms including regional, leading consumer magazines, newspapers, trade magazines, websites and blogs • Writing effective communication pieces • Managing client social media accounts • Assisting the Director and Account Manager in handling accounts • Managing junior members of the team • Organising press days, product launches and events • Maintaining strong relationships with the press in UK • Providing editorial copy on behalf of clients for columns and editorial pieces • Developing new ideas and effective PR campaigns for all clients • Compiling client strategies and weekly and monthly reports • Organising Advertorials • A key contributor in brainstorms • Pitching for new business • Liaising with clients on a day to day basis • Implementing PR campaigns and running accounts Achievements: • Securing a half page feature in the Evening Standard for our Southern Comfort Mystery Machine campaign • Implementing media breakfast sampling as an alternative method of achieving coverage • Created, organised and ran a PR campaign that achieved over 30 pieces of coverage across national and regional media publications and had a PR value of over £72,000 • Managing two junior members of the team • Running a Twitter handle for Stylfile • Winning coverage of the month three times in ten months • Winning employee of the month twice
Skills
  • Events
  • Marketing PR
  • Presenting
  • Account Management
  • Client Services
  • Pitching
  • Problem Solving
  • Project Management
  • Excel
  • Powerpoint
  • Word
  • Talent
  • Planning Project Execution
  • Strategy and Insight
  • Talent Partnerships
Education
    Drama Studies
     - 
    Drama Studies