About me

For 15+ years, I've been crafting human centred digital experiences for fashion, luxury and lifestyle brands, developing skills in the entire life cycle of UI & UX design. From delivering creative discovery workshops with clients to collaborative concept development and preparing pixel-perfect Sketch comps for developers.

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Projects

• 2

  CooperVisionThe MiSight® 1 Day contact lens range is specifically designed to treat shortsightedness (Myopia) in Children. This tool demonstrates the impact of increasing myopia on uncorrected vision and aims to convince parents to commit to treatment intervention.
• Gore WearAn apparel brand that invents, designs and produces best in class products for high aerobic activities. Gore Wear approached us to create a streamlined, feature-rich content and easy-to-shop commerce platform for its users.
• 1

  Ralph LaurenThis renowned apparel and lifestyle brand required me to design a series of marketing emails to promote their fall season to their loyal customer base.
• Harveys FurnitureThe largest furniture specialist in the UK requires a seamless digital retail experience. Implementing easy navigation and featured content, as if the customer were in one of Harveys' bricks and mortar stores.
• La PrairieThis luxury Swiss skincare brand delivers a high-touch digital shopping experience. These sections aim to give customers visibility and easy access to the services and tools offered.
• 1

  MonsoonMonsoon is a brand with a highly distinctive identity. The intrinsic beauty of fabric, colour and technique so evident in the early sourcing of Monsoon’s products from India, Afghanistan and the Far East, continues to exercise a strong influence. As in-house Digital Designer at Monsoon I created many assets for online, including homepages, landing pages, feature pages and emails. Including a page I designed for Monsoon TV, a microsite for the Heritage and Ethics section, and an email introducin

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Work history

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UI Design LeadSpinUp Digital
Aug 2020 - Mar 2021London, United KingdomFreelance
- UI Design Lead on multiple Salesforce SFCC projects - Clients include Junior Couture, Global Brands Store and Apricot - Art Direction on SpinUps branding and digital presence
Senior Visual DesignerRAPP
Oct 2018 - Dec 2018London, United KingdomFreelance
I worked closely with the email marketing manager to design responsive email marketing campaigns for Ralph Lauren and Paypal.

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Skills

• Art Direction
• Typography
• UI Design
• UX Design
• Sketch
• Invision
• Adobe
• Keynote
• Ecommerce
• Content

Education

Graphic Arts DesignLeeds Beckett University
Sep 2003 - Jun 2006Leeds, United Kingdom