I am a digitally focused creative with 10+ years of experience Designing and Art Directing for well know fashion, luxury and lifestyle brands both agency and client-side. I thrive in a fast-paced environment, successfully meeting stringent deadlines and adapting quickly to changing priorities. I have excellent attention to detail and seek to maintain consistent and professional high standards in every aspect of my work. Overseeing the full life- cycle of my designs, from conception, visualisation, through to launch. Continuing to develop ideas and push boundaries in the digital environment.Locked Pro Plan feature
I worked closely with the email marketing manager to design responsive email marketing campaigns for Ralph Lauren and Paypal.
As Senior Visual Designer at LiveArea, I was responsible for the Visual Design of our clients' websites and concepts for pitches and presentations. I worked closely with the UX Designers in designing digital experiences for clients such as La Prairie, Early Learning Centre, Boots, Gore, Anastasia Beverley Hills amongst others. I oversee the full life cycle of design from paper prototyping and discovery workshops with clients, wire-framing, concepting and preparing Sketch comps for developers. Estimating and costing six-figure projects, and overseeing outputs from junior designers.
At Jigsaw I was responsible for the creation of all online assets for Jigsaw online. Re-designing homepage and landing page templates to align with competitors. Overseeing external agency designs for specific events such as Christmas and Sale. Working closely with the marketing and photography team to create rich online content. Art directing digital designs for Jigsaw London (US) and Jigsaw Australia.
As part of the digital design team at Monsoon Accessorize I was responsible for the design of all weekly updated online content including homepages, landing pages and newsletters, for the UK and seven international sites. Design of online multichannel content such as the reward card program and affiliate networks. Creating engaging editorial features to enhance the customer experience. Closely working with in- house developers to ensure all functionality is correct before going live. Liaising with other teams to ensure all work is relevant to business needs.
Designing homepages, landing pages, newsletters and feature pages. Gained experience in front end HTML coding, and briefing back-end developers. Working alongside the marketing, VM and graphic design teams to ensure all online content adheres to company guidelines and in- store promotions. The main point of contact with our email marketing account manager at Lyris, managing the data analysis, responding to user patterns and segmentation.