About me

I’m a seasoned multi-disciplinary strategist. My toolset includes digital strategy, user-experience planning, integrated communications, and brand development. My strengths and passion reside at the intersection of business strategy, culture and human experience.

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Projects

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  Dear GutI'm an integrative nutrition coach in training. My approach is to look at how all areas of our life and nutrition are connected to our wellbeing. Key to that is to start with the gut; our "second brain". At Dear Gut I combine my love for health and illustration into bite sized goodness.
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  The Genteel: Founder and creatorI founded and created The Genteel. The Genteel, of which I was also the Editor-in-Chief, was committed to delivering smart editorial, unearthing the forces shaping international fashion and design, through the lens of business, culture, society and best kept secrets.
• GSK Voltaren Global Digital AcceleratorPartnered with the client to create and run three high profile workshops within a global "Digital Accelerator" program to combine teaching and hands-on doing to address digital capabilities and ways of working. The program was structured around 3 workshops that focus on Voltaren's approach to digital campaigns and embed best practice. Workshop 1 : Enhance the connection brief and refine their digital strategy for the campaign Workshop 2: Detail the digital global toolkit for campaign and always on content, which included consumer, content and market clustering frameworks. Workshop 3: Ways of working & codification.

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Work history

Strategy DirectorHavas Group
Aug 2016London, United KingdomFull Time
Strategic lead on the fastest-paced, hyper growth brand within the GSK portfolio. The most exciting projects I am responsible for are part of their business transformation. I developed their global digital accelerator program, which included workshops, training and rollout. I am transforming the client teams’ ways of working to be more customer and data driven, onboarding them with tools and frameworks to bolster their campaign and always on content practices. I’m helping to expand the client’s business by introducing innovation and services, including wearables to market.
Strategy DirectorHugo & Cat
May 2016 - Aug 2016London, United KingdomFull Time
My remit was to embed strategy on select projects to help elevate existing work and create new business opportunities. This included articulating new propositions for customers and framing a vision of where a brand could be based on the commercial realities of the business, consumer cultural trends and the emergent digital landscape.

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Skills

• Strategy
• Digital Strategy
• Brand Marketing
• User Experience
• Content
• Health
• Consumer Insight
• Fashion/retail/luxury
• Financial Services
• FMCG

Education

Bachelor of Commerce (Marketing)
Sep 2001 - Jul 2004Montreal, Canada