Monica Arroyo
Available

Monica Arroyo

Graphic Designer / IllustratorLondon, United Kingdom
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Monica Arroyo
Available

Monica Arroyo

Graphic Designer / IllustratorLondon, United Kingdom
About me
Hello! My name is Monica, I'm a Mexican creative currently living in London. I'm an adventurer, dreamer, team player, systemic thinker and a reliable professional. I believe in creating beautiful, sustainable, emotion-driven experiences that trigger passionate engagement. My career is based on a Graphic Design BA, Creative Practice Graduate Diploma, and Communication Design MA (Kingston University). I have experience working in creative agencies (editorial & branding development), corporate environments as well as freelance projects.
Projects
  • Norwegian Wood
    Norwegian WoodShortlisted book cover proposal for Murakami’s Norwegian Wood as part of the Student Award - Penguin Random House 2019.
  • Doce Deseos
    Doce DeseosI had the pleasure of designing the visual identity for Doce Deseos, a Mexican artisan-biscuits brand. The design is based on Jessica Camino’s (founder) intention to create a “human” trademark that embraces the idea of mindfulness. With this in mind, I created a communication strategy based on bespoke illustrations that combine a hand-made look and feel with product photography whilst welcoming the Doce Deseos’ range or reds. @DoceDeseos I docedeseos.com
  • The Emotional Adventures of Bô
    The Emotional Adventures of BôSet of didactic materials and activities designed to help develop children’s emotional intelligence. Based on the the RULER method, this product’s aim is to encourage a healthy family bonding time while learning how to name, regulate and identify emotions.
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Work history
    S
    S
    Freelance Graphic DesignerSeveral Small Businesses and Invidividual Professionals
    MexicoFreelance
    I have developed visual Identity, Medical Branding, illustration and graphics development for start-ups, small businesses, medics and individual professionals.
    K
    K
    Staff Bureau/Studio AssitantKingston University
     - London, United KingdomPart Time
    Offered logistic assistance. Developed visual content, advertisement and social media campaign for the Communication Design MA and GDCP.
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Skills
  • Branding
  • Branding Design
  • Visual Identity
  • Editorial Design
  • Book Design
  • Illustration
  • Commercial Design
  • Publishing Design
  • Management
  • Customer Service
Education
    Kingston School of Art logo
    Kingston School of Art logo
    Communication Design Illustration MAKingston School of Art
    Kingston upon Thames, United Kingdom
    This programme challenged my perceptions about illustration and design. The course enhanced my patterns of research and gave me the tools to develop specific visual methods, useful to unravel different briefs. As a graphic designer, this course helped me put in practice my leadership skills and helped me establish a strong portfolio based on a structured working process and successful research.
    Kingston School of Art logo
    Kingston School of Art logo
    Graduate Diploma in Creative PracticeKingston School of Art
     - Kingston upon Thames, United Kingdom
    Graduate Diploma in Creative Practice is a pre-masters programme that allowed me to strengthen my research abilities, visual communication and develop a successful creative process.
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Awards
    Penguin Random House UK logo
    Penguin Random House UK logo
    Shortlisted for Adult FictionPenguin Random House UK
    I was shortlisted for my book cover design for Murakami's "Norwegian Wood" as part of the Penguin Random House Student Award 2019.
    Adobe logo
    Adobe logo
    ShortlistedAdobe
    I was shortlisted, as part of a small team representing Anahuac University, for the Adobe Challenge Mexico in 2016. The challenge was to design a creative concept and represent it visually on a 3D model of the Adobe "A" logo. As a shortlisted participant I was invited, by Adobe Mexico, to attend the 2016 Adobe Max in San Diego, California.
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