Monica Bohigas

Account Executive

  • LocationMadrid, Spain



  • Presenting
  • Account Management
  • Client Services
  • Marketing
  • Problem Solving
  • Project Management
  • Relationship Management

Work history


Account Executive

Blue Hive Iberia

Mar 2014
  • Blue Hive Iberia is an advertising agengcy that manages the Ford Motor Company account in Spain and Portugal exclusively. One team, one client. As a team, we create and deliver full 360 degree campaigns, all under one roof. Individually: - I am responsible for Commercial Vehicles business area. And also part of Passenger Cars account team. - Daily contact with Ford of Spain and BlueHive Europe for the management of creative campaigns. - Planning and execution of 360º creative campaigns. - Coordination with the international HUB for the production of campaign assets via JIRA tool. - Content management and maintenance of Ford’s sites (Desktop and Mobile). - Analysis of the performance and conversions of digital campaigns and of the website, using Adobe Omniture. - Competitive analysis. - Control of billings and budgets.


Account Executive Assitant

Ogilvy&mather Publicidad

Aug 2013 - Mar 2014
  • Worked for several clients: Ford Spain, Iberia and Brugal. In these accounts I was responsable for: - Daily contact with clients. - Development of ATL creative campaigns (TV, Radio, OOH and Print) - Competitive analysis and clipping. - Control of billings and budgets. - Helped with budgets and billing control.




Universidad Carlos III Madrid

Aug 2009 - Aug 2013
  • Bachelor in Business Administration