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I have been a Graphic Designer for the past 10 years. On finishing my degree in Graphic Design at Elisava, I went on to work for a publicity agency based in Barcelona. After two years, I then decided to move to London to study a Master in Photojournalism. Photojournalism is an area that has always interested me for a number of reasons: I was keen to show news stories within an ethical framework in an honest and impartial way. I also worked as Art Director for a London based company, thus further developing my skills in website design, communications and corporate branding. For the past 4 years I have been employed as Graphic Designer and subsequently as Marketing & Design Coordinator at Intercruises Shoreside & Port Services (part of TUI GROUP), an established global business working in the fields of Ocean and River Cruises. During my time at the company, my abilities and experience increased considerably, not only in the area of Design and Marketing, but also in the coordination and implementation of projects.
Responsible for designing and managing the delivery and implementation of the correct branding worldwide, as well as sourcing, managing and producing all merchandise, coordination of events worldwide, planning and delivery of projects, such as main cruising events, Gap Analysis or Marketing Campaigns.
Responsible for designing and managing the delivery and implementation of the correct branding worldwide, as well as sourcing, managing and producing all merchandise, coordination of events worldwide, planning and delivery of projects such as: Overall coordination of Intercruises presence at events - Int. Cruise Summit, Cruise Shipping Miami 2015, Seatrade Europe 2015 & Seatrade Cruise Global 2016. Tracking process of the organisation and making any necessary changes to meet deadlines: - Sourcing and direct contact with stand builders - Design, execution and implementation of stand design - Internal communication with personnel attending event - Organisation of speakers, presentations and registrations - Monitoring of all personnel to ensure brand guidelines are followed - Organisation and coordination of corporate party, including budget, selection of venue, transportation, entertainment planning, creation of promotional material, catering and monitoring consistency of brand. - Budgetary controls Design and planning of Gap Analysis for Shore Excursion Image Plan, working with Head Of ce Specialists and Regional Managers worldwide to identify Gap, calculate costs and subsequently present to the Board. Design and coordination of yearly Intercruises Marketing Campaigns, including the creative development of the idea, constant monthly revision and control of budget.
Design and coordination of Christmas campaign for charity. Promotional material, social media, communications, planning and control of income, purchase of assets and distribution. 200 new books were purchased and distributed to children in need in orphanages, schools and NGOs in the Catalunya area. The aim was to introduce or reinforce reading habits among the young.
Collaboration and coordination of creative team Definition of brief, research, coordination of resources, control of budget and final creation of five brands, including: - Design of brand guidelines - Design, development, maintenance and updating of websites - Stationery and corporate brochures - Marketing campaigns
Design of publications (books, magazines, catalogues), publicity (posters, advertisements, lea ets) and corporate image. Clients included Fundacio? Casa Amatller, El Cep i la Nansa, BJC, AFAC; Carandini and Central Borne.
Photography retouching, updating websites, design of promotional elements, etc.