Managing global listings including overseeing copy, photography and brand image – working with teams of direct reports in all six cities. Managing creative assets and contributing creative copy towards social media platforms and the blog. Assisting with social media management from idea generation to execution – content calendars, copywriting, shaping tone of voice, visuals. Community management online and working closely with Operations to solve customer queries. Creating and delivering weekly MailChimp email marketing newsletters to partners.
Managing the SUITCASE magazine pop-up stall at the Topshop flagship.
Writing, sub-editing and proofing editorial content across print and digital platforms including the SUITCASE Magazine app; curating City Guides and 'Top 5' in Fashion and Travel for Suitcasemag.com; curating the Brazil World Cup 2014 guide for the Summer 2014 South America print issue; commissioning features for the Summer 2014 South America print issue. Supporting with the organisation of the Summer Suitcase 2014 pop-up.
Assisting with client account management across fashion and lifestyle brands. Managing relationships with journalists, partner brands and influencers to gain quality media coverage of clients (exceeding monthly goals). Planning and executing campaign events across client accounts. Activating social media strategies for various clients followed by weekly reporting on growth and interaction. Managing and tracking sample send outs and training and managing new interns to be responsible for general administrative PR duties.
Specialities: Adobe CS (Photoshop, InDesign); Kaledo