I am a passionate digital marketer, with proven experience in B2C and B2B markets at international level. I started as a marketing assistant 4 years ago and then I specialised in PPC advertising at B2C level in the education sector, leading both the internal PPC team and external agencies (team of 10). I am now digital marketing manager for a new company’s website aims to develop a successful B2B marketing strategy. I believe in 'team work' and as a manager, my approach (and challenge) is to keep my team members engaged, motivated and positive. I am looking for a company where I can express both my enthusiasm and expertise and apply my knowledge as a digital marketer to greater heights.
B2B – Key markets: US & UK Key Achievements: - New website released in under 6 months. - Newsletter CTR increased by 60% in the first 3 months. - Successful panel discussions, presentations and webinars hosted for a B2B audience. Main responsibilities: •Product development and strategy for a brand new site launch: competitive analysis, business requirements collection, product branding, testing, product evaluation and improvement leading to a site launch on target. •Digital Marketing strategy and management: short and long term + launch planning and promotion including email, social media and content and SEO as channels. Implementation of Pardot as marketing automation platform and first campaign launched within a month from acquisition. •Reporting: using Google Analytics and Pardot to daily track campaigns performance, advising on trends and risks to the business. Identifying key topics lead to a XX % increase in engagement rate and time on site. •Networking and public speaking: I was invited to take part to panel discussions and webinars about international students’ trends held at worldwide level.
Started as a marketing assistant for 6 months, I then specialised in PPC, becoming the manager of the internal team + external agencies (team of 10) in 2 year. Key Achievement: number of leads increased up to 118% YoY Awards: Best results of the Year - QS Quacquarelli Symonds 2014 Bronze Award for Best Marketing Team of the Year - British Media Awards 2015 Main responsibilities •PPC short and long term strategy and budget allocation for the whole company’s product (5 main products). •Implementation of multi-market PPC campaigns on both global and local channels: Facebook, Twitter, Google Adwords (search, display, remarketing, video), LinkedIn, Yahoo Japan, Bing, Yandex, Baidu, Naver. •Recruiting, training and managing an international PPC team with part of it working remotely from an office in Bucharest, Romania. •Management of external PPC agencies: selecting, briefing and making sure targets are met. •Liaising with the different market teams to ensure campaigns were optimised, kept under budget and resulted in increased conversion rates. •Reporting to senior management on a regular base + sharing trends, new techniques and tools to be tested with reduction of cost per click. •Event manager for QS World Grad School Tour in several cities in Europe and Asia: duties include managing logistics on the day and ensuring excellent client service and quality delivery of the event.
Top highlight: - 3 new reports produced and published in a year - up to 24% increase in downloads and subscriptions to the website in the first month after release - new sales opportunities developed and new sponsorships of reports in 2015 worth 20K extra in revenue Key responsibilities •Define research objectives according to the business requirements and needs. •Design the most appropriate research methods and techniques. •Ensure the qualitative/quantitative research is carried out correctly. •Analysis of data: Excel analysis, Pivot tables, interpreting data and reporting on findings. •Advise the content and design teams to ensure the report respects the findings and has a visual impact. •Planning a promotional launch campaign: this includes social media, email, banner advertising, PR and partnerships (both B2B and B2C).
Main Tasks: •Customer Service of existing clients and development of a customer portfolio •Negotiating the terms of an agreement and closing sales. •Reviewing my own sales performance against targets while gaining experience.
Main Subjects: Market Research, Statistical Analysis, Game Theory, Offline & Online marketing channels, B2B and B2C marketing, Behavioral Marketing
Double Click for Publishers - Google banner advertising course
Google Adwords Fundamental and Display
bronze award as Best marketing team of the year at the British media Awards 2015. (Competitors included names like The Guardian, Net-a-Porter and Google). http://britishmediaawards.com/
Yearly award given by the company employees' vote and the Senior management's approval. The award is based on results achieved, improvements implemented, creativity and team play.
The research was conducted for Fazion S.r.l. for the launch of their new product on B2C market. The awards recognizes the excellence in the following: - professionalism of the execution - attention to details - valuable insights and recommendations - excellent presentation of the outcome