Monika Burzova

Conversion Optimisation/ Digital Marketing Consultant

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  • LocationEpping, United Kingdom

Skills

 

  • Advertising
  • Events
  • Web Design
  • Research and Analysis
  • User Expericence Design
  • Web Analytics
  • User and Customer Focus Design
  • Testing Advertising Campaigns
  • Marketing Advertising Campaigns
  • Merchandising Calendar
  • Merchandising Campaigns
  • Web Merchandising
  • Microsoft Word Powerpoint Excel Outlook
  • Marketing Advertising Research
  • Merchandising Management

Work history

Currently

Founder of Traveliciousworld.com

Traveliciousworld.com

May 2015
  • - Author, Travel writer, Photographer, Blogger - Spent last 5 months travelling across Asia following my passion for Travel, Writing and Photography.

2015

Conversion Optimisation & Digital Marketing Manager

Audible, Part of Amazon

Sep 2013 - Apr 2015
  • o Lead the Conversion optimisation efforts including strategy, planning and execution (UK/ AUS markets) o Conducted User experience research (moderated/ not moderated studies, interviews, focus groups) o Responsible for the planning and execution of the A-B/ MVT Test road map (Mobile, Desktop, Tablet devices, Amazon platform) o Responsible for the design and optimization of landing pages, comms, creative, conversion funnel across all channels o Web & Business analysis

2013

Senior Online Merchandising & Campaign Manager

Hotels.com Part of Expedia

Apr 2011 - Jul 2013
  • 1. Web Merchandising and Integrated Marketing 2. Conversion Optimisation/ A-B and MVT Testing 3. Web analytics Examples: o Developed Pan-European merchandising strategy and regional marketing plans with the objective to drive new customer acquisition, retention and conversion growth. o Delivered yearly sales calendars for key European and emerging markets (Russia, Middle East). o Managed the end-to-end campaign activity from planning, through execution, testing and analysis resulting in $103 million worth of revenue (63% growth YOY). o Developed campaign concepts, creative and copy for all promotional activity including flash, online display, print, online competitions, TV, radio advertising and promotion landing page templates. o Partnered with marketing communications team to plan and execute integrated marketing comms campaigns including Email, Affiliates, SEM, PR, SEO, TV, Print, Social media and Commercial Partnerships (e.g. MasterCard Priceless, Disney). o Measured performance against KPI’s through Business objects, Omniture, Discover and Heat map tools to understand conversion trends and optimize future merchandising initiatives to best effect.

2010

Online Merchandising Account Product Manager

Lastminute.com

Mar 2005 - Nov 2010
  • o Managed Pan-European online merchandising strategy to promote travel & lifestyle products. o Planning and implementation of integrated marketing comms campaigns (above/ below the line) including partnerships. o Reporting & Analysis of Campaign effectiveness. o Managed partnerships with 3rd party wholesalers (representing £45m revenue), maximized their profit and growth through strategic and tactical sales and marketing initiatives including product – pricing development, growth of distribution, improvements of commercial terms and service levels. o Managed the EMEA product road map for Hotels category including writing & prioritizing business requirements. o Worked with cross-functional teams across the organization to deliver UI, API, XML product developments (objective conversion growth) and back-office system enhancements (objective cost saving and efficiency).

Education

2015

Cognitive Science

Toby Kate Mccartney NLP Academy

Mar 2015 - Mar 2015
  • Certificate in NLP - Neuro Linguistic Programming

2012

Graphic Design (photoshop, Illustrator, In-design

BKH Academy

Nov 2012 - Dec 2012
  • Graphic Design

2012

Marketing Management, Planning, Integrated Marcomms, Research Analysis

Chartered Institute of Marketing

Feb 2008 - May 2012
  • Diploma in Marketing

2001

BSc Tourism Business Management

University of Constantine the Philosopher, Slovakia

Aug 1999 - May 2001
  • BSc Tourism & Business Management