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- Author, Travel writer, Photographer, Blogger - Spent last 5 months travelling across Asia following my passion for Travel, Writing and Photography.
o Lead the Conversion optimisation efforts including strategy, planning and execution (UK/ AUS markets) o Conducted User experience research (moderated/ not moderated studies, interviews, focus groups) o Responsible for the planning and execution of the A-B/ MVT Test road map (Mobile, Desktop, Tablet devices, Amazon platform) o Responsible for the design and optimization of landing pages, comms, creative, conversion funnel across all channels o Web & Business analysis
1. Web Merchandising and Integrated Marketing 2. Conversion Optimisation/ A-B and MVT Testing 3. Web analytics Examples: o Developed Pan-European merchandising strategy and regional marketing plans with the objective to drive new customer acquisition, retention and conversion growth. o Delivered yearly sales calendars for key European and emerging markets (Russia, Middle East). o Managed the end-to-end campaign activity from planning, through execution, testing and analysis resulting in $103 million worth of revenue (63% growth YOY). o Developed campaign concepts, creative and copy for all promotional activity including flash, online display, print, online competitions, TV, radio advertising and promotion landing page templates. o Partnered with marketing communications team to plan and execute integrated marketing comms campaigns including Email, Affiliates, SEM, PR, SEO, TV, Print, Social media and Commercial Partnerships (e.g. MasterCard Priceless, Disney). o Measured performance against KPI’s through Business objects, Omniture, Discover and Heat map tools to understand conversion trends and optimize future merchandising initiatives to best effect.
o Managed Pan-European online merchandising strategy to promote travel & lifestyle products. o Planning and implementation of integrated marketing comms campaigns (above/ below the line) including partnerships. o Reporting & Analysis of Campaign effectiveness. o Managed partnerships with 3rd party wholesalers (representing £45m revenue), maximized their profit and growth through strategic and tactical sales and marketing initiatives including product – pricing development, growth of distribution, improvements of commercial terms and service levels. o Managed the EMEA product road map for Hotels category including writing & prioritizing business requirements. o Worked with cross-functional teams across the organization to deliver UI, API, XML product developments (objective conversion growth) and back-office system enhancements (objective cost saving and efficiency).
Certificate in NLP - Neuro Linguistic Programming
Diploma in Marketing
BSc Tourism & Business Management