About me
A creative and curious professional, I am keen to build on my experience in brand communication, and trends analysis. I have worked in diverse and demanding settings – including start-ups – and I am a supportive collaborator and adept problem solver. I work pragmatically to design bespoke consumer-centred solutions and achieve goals.
Work history
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Marketing & Communications CoordinatorBritainThinks
- London, United KingdomFull Time
BritainThinks is an international insight and strategy consultancy working with private and public sector clients. MRS Agency of the Year 2020 (https://britainthinks.com/)
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Senior Marketing ExecutivePixi beauty
- London, United KingdomFull Time
Pixi is an award-winning cruelty free skincare/makeup brand, with flagship London boutique, multiple high street retailer concessions and large online store and digital presence worldwide.
My role as Marketing Executive (EMEA region) can be defined by the below key areas.
MARKETING STRATEGY
• Designing marketing strategies for brand growth across all accounts: planning long-term marketing calendar and looking for opportunities for agile growth, making creative and effective use of a limited budget
o Analysis and maintenance of overall strategy – ensuring performance remains on-track
RESEARCH & ANALYSIS
Supporting global brand expansion through rigorous online research, including:
o Identifying new retailers and markets, opportunities and trends and undertaking competitor analysis o Condensing information on opportunities and consumers into succinct impactful presentations
ACCOUNT MANAGEMENT
• Managing and developing portfolio of key retail accounts, including Marks & Spencer, Boots, ASOS and Sephora Europe, across 30 countries. Specific tasks have included:
o Managing consistent execution of brand standards across all in-store and digital, mobile and social media marketing platforms and collateral
o Promptly resolving issues and maintaining a complex network of relationships with a positive attitude
o Finalising meeting presentations and distributing, along with agendas and write-ups
PROJECT MANAGEMENT
• Increasing Pixi online and in-store visibility to drive long-term brand growth and immediate business opportunities o Working closely with events coordinator, sales team and account managers, as well as collaborating
remotely on shared projects with US marketing team and reporting directly to UK marketing director
• Copywriting and creating artwork briefs for print advertising and retail merchandising campaigns
• Spearheading Pixi’s international influencer programme
Identifying suitable influencers in 50+ countries; engaging them and building robust relationships
The programme exceeded growth targets and we expanded the roster of social media influencers from 400 to 5,000 in just 12 months in collaboration with US counterparts
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Skills
- Marketing
- Marketing Strategy
- Retail Advertising
- Project Management
- Research
- Strategy
- Market Research
- Analysis
- Account Management
Education
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BAUniversity of Warwick
- United Kingdom
I achieved a 2.1 degree in the History, Literature and Culture of the Americas. As part of my 4-year degree, I spent a year studying at the Universidad de Buenos Aires in Argentina. I received a high 1.1. classification for my dissertation about the emergence of narcosantos in Mexico as well as a commendation from the Faculty of Arts Board.
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A LevelsGodolphin & Latymer
- London, United Kingdom
English Literature (A), History (A), Art (A) and Philosophy (B)