As an expert in all things Social Media + Fashion, I strive to deliver engaging organic content and campaigns that are authentic to channel, original in their delivery and on brand. Having worked in agency and in-house, I know what great social content looks like for a varied range of brand sizes and styles. Although organic social is my focused area of expertise, I am confident with paid social.
Projects credited in
- CHOOSE NHS & OUR CARERSIn case you missed it, over the past few weeks we’ve been dropping exclusive unisex NHS charity tees and hoodies as part of the ASOS Supports initiative. All the profits go to support frontline heroes who are risking their lives every day in the fight against coronavirus, and we’ve been overwhelmed by your response – the first drop sold out in minutes! Naturally, we want to continue to give back – and give ASOSers a way to show your support, too. So, say hello to our next feelgood fashion drop,
Global Social Media ExecutiveASOS
London, United KingdomFull Time
• Creating content and managing its delivery on the ASOS Global accounts. This includes scheduled content in line with fashion/retail priorities as well as ad-hoc reactive content on a daily basis. • Optimising the delivery and comms of the company wide Fashion With Integrity message through engaging and transparent messaging for the collective audience of 22 million 20-somethings. I work closely with the company representatives for sustainability to lead the social comms and tone of voice for our actions as a brand. • Ensuring our brand tone of voice across all social channels reflects diversity and inclusivity, encouraging body positivity and confidence amongst our audience. • Working closely with Brand Partnerships on Social first campaigns for brands including; Nike, Ralph Lauren, & Other Stories, Tommy Hilfiger, Reebok, Levis, Adidas, Dr Martens, Converse, Bershka, Monki, WEEKDAY and Fossil. • Responsible for managing the Instagram/Twitter/Facebook/TikTok/Pinterest/ YouTube accounts with upwards of 22 million followers across multiple countries and developing always on content franchises bespoke for each channel. • Supervising the work of our assistants, creatives, designers, copywriters and producers in their work to develop social first content. • Assessing findings from insights and adopting channel strategies and campaigns accordingly. • Casting talent for both stills/video content and directing on shoot to ensure content is captured the best it can be. • Offering insight on paid social content plans for partnerships campaigns.
Assistant Location Manager - ALM
Carnaby St, Carnaby, London, UKFull Time
+ Show more
- Marketing PR
- Visual Arts
- Print Design
- Art Direction