An internationally acclaimed designer, Morteza Vaseghi is most known from his publishing projects Recens Paper and Wallet that he co-founded with cultural entrepreneur Elise By Olsen. Born in Tehran, and with an education in graphic design & media from the University of the Arts in London, Vaseghi has worked on global projects within the fashion, art and music industries since 2007, with clients ranging from NTS Radio, Adidas, Taschen and International Library of Fashion Research. Vaseghi was recently appointed creative director for Colmar A.G.E. and will be debuting his first fashion collection during Autumn/Winter 2021.
Projects
- adidasCreative direction for adidas, OZWEEGO shoe campaign. Tasks included concept development, production and styling of the short film “3 steps” as the core asset of the campaign, which premiered at Highsnobiety. the campaign was followed with social media rollout strategy and creative briefing of chosen influencers. Video stared Ruby Dagnall and directed by Leonard van Vuuren.
- Recens PaperArt direction and graphic design of youth culture magazine Recens Paper. The mission of Recens was to challenge public perception of the typical youth magazine, which was translated into the pages of Recens with iconic upside-down covers, illegible font variations, untraditional rotations and crops of imagery and ad-warning-borders.
- National MuseumCommissioned to do the identity for the last exhibition at the National Museum of Norway; “Faithless Pictures”. The identity adapts the exhibition’s focus on perception of images and the complex relationship between image and reality, through transforming some of the exhibition’s artworks into moving image and other promotional assets.
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Work history
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Graphic Designer / Art DirectorWallet Magazine
Oslo, NorwayFull Time
Art direction and graphic design for fashion commentary publication Wallet, including print issues and its digital extension; formatting, logo design, typography work as well as overseeing all editorial concepts together with editor-in chief Elise By Olsen.
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PartnerECUDORP AS
Oslo, NorwayFull Time
Established by Elise By Olsen & Morteza Vaseghi, Ecudorp offers collaborative projects within consulting, creative direction and content production, in-house.
Ecudorp also publishes an expansive list of magazines and art publications.
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Skills
- Adobe Creative Suite
- Screen Printing
- Styling
- Art Direction
- Graphic Design
- Content Production
- Digital Production
- Artwork
- Project Management
Education
Bachelor of Arts (BA)
- London, United Kingdom
Graphic & Media Design
Foundation Diploma in Art and Design
- London, United Kingdom