Freelance travel and copywriter.
I started my career working as a freelance journalist, primarily for The Mail on Sunday, The Independent and The Guardian in the UK, until a summer spent working as a travel writer in The Basque Country in 2016 changed everything.
I came home and, after almost a year at one of the UK’s top ten communications agencies, realised two things: firstly, that city life wasn’t for me and secondly, that what I enjoyed most about PR was the opportunity to write copy for a wide variety of clients and to adapt the tone of voice accordingly.
I relocated to Newquay to work as an Account Manager for a Cornish media agency. There, I witnessed the creative process behind marketing campaigns from start to finish and worked with and wrote copy for a variety of clients from the automotive and banking industries, to food and drink. I also completed a course in SEO so that I could improve upon the agency’s offering to clients.
The experience of working with such a range of clients only deepened my earlier realisation, but writing still wasn’t the main focus of my role.
So, at the end of 2017, I made the decision to go freelance and work remotely. In the past few months, I have continued to work with a broad range of clients, from technology start-ups to travel companies, while also writing travel articles about my adventures in the Southern Hemisphere. Examples can be found in my portfolio.
If you have a project you think I would be interested in, I’d love to hear from you. Please email me at:
morwennasian@gmail.com
Projects
- Medialist blog contentMedialist is a simpler and easier way for PR organisations to create media lists, track outreach and manage all their influencer relationships from one place. For this blog article, I combined the insight I'd gained from my early career as a journalist with my experience of working for a PR organisation to provide a two-sided view of how modern PR organisations conduct "sell-ins". I also conducted extensive research into the PR, journalism and influencer industries.
- Ralloo: web & blog contentRalloo is the UK’s first micro-sponsorship platform, matching individuals, teams and communities in need of fundraising with brands that want to support them. For the past three months, I've been working with Ralloo on their website, newsletter and blog content. This has involved writing for a wide variety of different audiences- from school PTA members to brand marketing teams- and in a variety of different formats- from "How-to" articles, to case-studies. Examples of my work for their blog can be found here: How to choose your campaign photos — a quick guide for teams and groups, Jun 1st 2018 Ralloo Success Story: Wales Masters Over 35’s Hockey Squad, May 18th 2018 10 tips for running a successful campaign, May 17th 2018 For examples of my work for the website, please get in touch.
Work history
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Freelance CopywriterSelf Employed
London, United KingdomFreelance
A passionate communicator, I create high-quality, SEO-adapted content for a wide-variety of clients across a variety of industries, including:
-Food & Drink brands
-Technology start-ups
-Outdoor & adventure brands
-Lifestyle brands
I work with my clients to gain a thorough understanding of their values and target audiences based around the question, "What problem is my client solving?" I use the answer to this question to create unique and well-researched marketing copy, while always trying to think of how I can use my research to further benefit my client.
Alongside copywriting for brands, I also write travel-articles and blog-posts for a range of online publications, documenting my recommendations from trips abroad with valuable content for their websites.
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Account ManagerWavelength Media
- Newquay, United KingdomFull Time
Wavelength Media is a full service creative agency embracing a simple approach to effective marketing solutions. They are the curators of Wavelength Surf Magazine and Website, Europe’s longest running and industry leading surf publication.
Wavelength Media has a uniquely skilled team of designers and photographers adept at suiting creative and branding to individual brands' needs. As an Account Manager, I liaised with these designers and photographers to ensure that work was completed with a strong client focus in mind. I worked on up to four accounts at a time, across a variety of industries, from alcoholic drinks to banking, managing client expectations, delivery schedules and any amends that need implementing.
I also made frequent use of my copywriting skills, offering this as an extra service to clients if they required it. In this role, I wrote copy varying from web content for the auto-vehicles industry, to brochure copy for a financial services client.
Alongside account managing, I sub-edited the Wavelength magazine and website and took the lead with ideas for the marketing of the agency itself. I restarted the agency blog, on which I wrote a regular post on topics relevant to the agency and our clients and worked to develop the agency's social media strategy, as well as a client-facing regular newsletter.
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Skills
- B2B Copywriting
- B2C Copywriting
- Brand Copywriting
- Content Copywriting
- Copy Editng
- Copywriting
- Brand Strategy
- Accounts Administration
- Excel
Education
BA (Hons) English Literature II.IUniversity of Cambridge
- Cambridge, United Kingdom
Reading
- Tragedy (Attics / Shakespeare / Ibsen / opera/ the art of Kazimir Malevich)
- Literature and Visual Culture (Hollywood cinema 1935-1955, Andy Warhol, contemporary photography, Instagram, magazine photography, Rembrandt. Particular interest in advertising and social media after reading 'Ways of Seeing').
- American literature (Melville, Plath, Nabokov)
- Undefined (D.H Lawrence/ Virginia Woolf / Shakespeare / Thomas Hardy / John Milton / Ben Jonson / Chaucer / Mallory / George Eliot/ Dickens/ Charlotte Brontë/ Emily Brontë / T.S. Eliot
Dissertations
- Final year dissertation on the conflict between romanticism and realism in the life and poetry of Matthew Arnold
- Second year dissertation on D.H Lawrence's presentation of paternal and patriotic love in 'The Rainbow', 'Women in Love' and 'This is England'.