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Key Responsibilities as Inbound Marketing Manager :- Make immediate decisions about how to spend budget on a minute-to-minute basis, within a total agreed monthly and quarterly budget allocation. Manage all aspects of the planning and implementation of "business as usual" activities; reporting, campaign administration, auction bid management. Administer campaign budget by planning and phasing spend day-to-day, across many markets and languages. Work with finance managers to establish appropriate campaign controls and metrics manage all contracts, invoicing and billing for their activity areas. Works with Group IS to ensure paid search requirements are understood, prioritised and delivered. Works with Marketing Specialists, Content Editors and Technical Marketing teams to generate keywords, ad copy, banners, etc, to improve and expand campaigns. Handling ALL SEO and Inbound Marketing campaigns with Positive ROI approach.
MBA - Finance
Adwords Certified Individual. Google Analytics certified