Murdoch Rawson

Global Membership Executive

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About me

Everything marketing and writing. Aside from Liam Neeson or Tom Hardy, you will not find someone with a broader skill-set that can be utilised in the most wonderful of ways. Versatility, baby. When I'm not consulting, branding, marketing, loitering on street corners, and appearing in videos I know I’ll regret appearing in later, I'm writing profiles, reviews, travel stories, blog posts, jovial event invitations, and an enormous amount of fiction. I also like to write ad-copy for nice companies whether they want me to or not and I find poor grammar absolutely abhorrent.


  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Branding
  • Print Design
  • Copywriting
  • Creative Agency
  • Direct Marketing
  • Creative
  • Marketing Strategy
  • Communications
  • Excel
  • Powerpoint
  • Content and Media Writing

Work history


Global Membership Executive

Lebara Mobile

Dec 2014
  • I currently hold a digital marketing executive role at Lebara Mobile. Lebara is a mobile virtual network operator and I help manage the online marketing portion of the business. Specifically, I focus on customer retention and loyalty through a member-get-member scheme. Responsibilities include: - Short and long-form copywriting - Email and SMS marketing to customer base - CRM retention and loyalty through customer journey design - UX/UI strategic planning - Print and packaging design marketing


Marketing Executive

Telecom New Zealand

Nov 2011 - May 2014
  • - I worked at Skinny Mobile full time throughout full time university study. Skinny Mobile is a telecommunications mobile virtual network operator owned by Telecom New Zealand that was first launched to capture the youth pre-pay mobile market in New Zealand and later evolved to focusing on the wider pre-pay mobile market. - Working and studying full time enabled me to develop strong time management skills. I am able to handle large and often conflicting workloads efficiently and to a high standard. - Skinny Mobile gave me the opportunity to work across various areas of the business and this allowed me to gain great experience in predominantly marketing and advertising but also legal and finance. The responsibilities I held at Skinny Mobile were: - Key role in launching the Skinny brand, especially in a non-traditional/social media context that gave me an intimate understanding of the internal operations and challenges facing a start-up type business, and also of a large corporate - Key figure in developing digital marketing strategies; designing and maximising online user experience on the Skinny website, SEO, implementing online advertising strategies, monitoring website KPIs, creation and maintenance of a substantial social media presence - Relationship management with agencies and brand partners - Instrumental in the development of creative advertising campaigns and initiatives including print, billboard, radio and television - Campaign manager for a nationwide customer loyalty scheme as part of an in-life management initiative - Lead on numerous event sponsorships, from initial meetings to contract drafting, negotiation and execution to implementation of creative activations and managing teams of up to 10 people. The management responsibilities entrusted to me in a professional capacity have allowed me to develop skills to effectively lead a team and to collaborate with other areas of the business to collectively achieve our business goals and targets - Relationship manager of Skinny brand ambassadors in public facing communications - Creative copy writing through the majority of advertising mediums from press releases to television scripts - Negotiation with promoters and agencies of sponsorship fees, advertising rates and activation costs



Bachelor of Commerce (marketing

University of Auckland

Mar 2009 - Nov 2012


    Bachelor of Laws

    University of Auckland

    Mar 2009 - May 2014