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A new graduate in Advertising from the University of the Arts London: London College of Communication who is always very hungry to learn more. I enjoy the process of gaining greater understanding of environments, behaviours and issues through thorough research and analysis of data, but what excites me even more is to be able to use such a knowledge to spark creative solutions to take on challenges. Advertising and branding strategy is what I want to do and I am determined to learn, explore and develop my capabilities to build a strong track record as a successful professional in the industry. My key interest areas are consumer culture, urban sociology and climate change.