A strategic marketer with a background in global brand marketing strategy to support omnichannel efficiency across DTC & Wholesale, global PR & events coordination, and translating strategic planning and consumer insights into effective product marketing and campaigns. I am driven, enthusiastic and keen to develop further skills in Digital.
As a Sales Assistant at the Covent Garden store of Dr Martens, I have developed my ability to work cohesively with colleagues to provide excellent customer service and excellent product knowledge to give customers better understanding of the products and range. Frequently meeting targets, I developed my entrepreneurial skills through up-selling and providing quick and suitable alternatives to apprehensive customers. Working on displays and the visual presentation of the products in store has allowed me to understand the brand further and develop an enthusiasm for its products in my time at the store.
Account Management InternGrey London
As an Account Management intern at an integrated advertising agency, I developed an extensive knowledge on various forms of communication. I was assigned to working with various accounts such as Lucozade’s 2015 ‘Find Your Flow’ and Orangina’s 2015 ‘C’est Shook’ campaign. During this time, I assisted in pre-production meetings, developed competitive reviews and presentations, and worked on various administrative duties. I also had the chance to shadow a photo shoot, as well as follow the various creative developments, treatments and strategic planning for upcoming out of home and TV campaigns. In my free time, I was able to work with people on other brands such as Duracell, Sensodyne and NFU Mutual, creating other competitive reviews and collating research on activity by competitors across various channels. This internship gave me a greater sense of the structure of an integrated advertising agency and how branding and advertising strategies come to life, as well as developing my time management and organisational skills in a fast-paced working environment.
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- Digital Media
- Marketing PR
- Marketing Strategy