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A senior marketing assistant with an MA in Creative and Cultural Entrepreneurship. Over two years of experience in advertising agencies and one year in online trend platform have given me the strong skills in client facing, project management, insight analysis, creative thinking, event execution and integrated marketing communication (IMC) completely. A bright learner and a flexible troubleshooter who works well with challenges and under the pressure of multiple tasks. Currently, I have aimed at combining my interests to manage creative projects and plan cultural events.
• Developing new businesses in Asia by introducing pinpoint trend services and bespoke projects. • Planning custom design projects, negotiating with clients and design team on schedule and execution for perfect works. • Managing existing accounts, online memberships and renewals with latest trends and on-?site service.
• Assisting project manager with administrative jobs, communication with professional partners and supervision of projects’ status with budgets, schedule and whole execution. • Strengthened the business structure from implementing improved manage and budget systems.
• Digital Knowhow • apprehending a digital market and its users. serving digital clients Yahoo! Taiwan and UNT, a cosmetic online brand. • Strategy Analysis • writing monthly competitors’ report. analysing creative concept and marketing strategy. • Planner • detecting consumer's insight. writing and demonstrating IMC proposal. • Coordination • problem shooting. cooperating with inner units and outer suppliers. • Independence • being responsible for ensuring project’s status accurately. deputising a duty of a supervisor. • Leadership • guiding a junior colleague and a intern.
• Clients Service • providing professional suggestions. fulfilling clients’ needs actively. • Creative Thinking • concerning about leading edge operations. providing creative ideas while brainstorm. • Production Knowledge • learning and controlling production processes in details. • Market Research • collecting marketing information. interviewing the target audience. • Communication • liaising with different units. presenting proposals and case studies to clients. • Others • basic art design skills. making proposal. doing routine administrations carefully.
Creative cultures/ Entrepreneurship/ Innovative Thinking/ Leadership/ Business models
Advertising and PR