About me
I am a fashion, culture and written word enthusiast, with a passion for authentic, narrative-driven campaigns. Commercially strong, with a background in luxury retail and hospitality. I have experience in strategic thinking and implementing innovative concepts for culturally leading brands, industry tastemakers and throughout my degree.
I am interested in capturing and communicating relevant culture and graduated with a First Class Honours in Fashion Promotion.
Work history
Brand Marketing AssistantVashi
London, United KingdomFull Time
F
F
Brand ConsulantFactory by Ryan Hawaii
London, United KingdomFreelance
• Promoting Ryan Hawaii’s heritage and communicating collection stories through social media strategy, including creative, collaboration and garment construction content.
• Commercially pitching to brands worldwide, devising creative presentations in response to conceptual briefs; with a view to drive traffic to Ryan Hawaii and grow a global database of contacts.
• Developing campaign narratives, using cultural figureheads and nano-influencers, to communicate the brands focus on London youth culture, through talent choices.
• Implementing annual, goal-oriented brand strategy. Creating critical paths to co-ordinate product release, campaigns and special projects for the year ahead.
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Skills
- Assistant Styling
- Calendar Management
- Fashion Assistant
- Ideas Development
- Client Liaison
- Shoot Organisation
- PA
- Photoshoot Planning
- Creative Planning
- Research Projects
- Creative Research
- Styling
- Celebrity Stylist
- Fashion Styling
- Photoshoot Styling
- Budget Management
- Social Media