N’dira Ferdinand

During my time as part of the host team in the private members club of The Ned, I aided in the organisation and delivery of special events with high-profile clients such as: • Tiki-Easy x Trailer Happiness Pop Up • Appleton Day & Night Carnival • Perrier Jouët Brunch • Meditation Painting Workshop • Trevor Nelson x Belsazar Pool Party • Broken Shaker Takeover • Summer Solstice Feast • Todd Terry x Patron Pool Party • Cabaret Brunch • Ned's Club Birthday • Melissa Hemsley International Women's Day Dinner • Roger Sanchez x Remy Martin Pool Party • DJ Spoony x The Vault • Fabergé Viewing & Talk • Jazzy Jeff x Bombay Sapphire Pool Party • Defected Records x Campari Pool Party • Va Va Vault Cabaret

During my placement year, I assisted Phoebe with artists such as Ciara, Zara Larsson, Anne Marie, Hailey Baldwin x Adidas, The Foals, L Devine, Nadia Rose and Girli. I assisted styling for: Music Videos • Live Performances • Press Appearances • Photo Shoots • Tour • Fashion Shows • Award Ceremonies • TV I assisted in liaising with: PR Agencies • Press Departments • Music Artists • Artist Management • Photographers • Designers • Creative Directors • Dancers • Interns + Assistants • Make Up Artists • Hair Stylists • Couriers • Brands Skills: Styling • Liaison + Rapport • Budget Management • Time Management • Organisation • Intern Management • Creative Document + Treatments • Assisting

Through assisting brand developer and stylist, Lizzie Cardwell, I had the opportunity to meet Jalal Kamani and pitch a new direction to re-brand 'I Saw It First'. I cast, directed and styled the campaign proposal with the existing range, using emerging Northern talent to set 'I Saw It First' a part from their competitors by tapping into a raw aesthetic. I proposed that in creating a happy medium between their fast-fashion approach and street style visual marketing strategies, the authenticity of the brand would be greatly enhanced.

Earning the experience through the Boohoo Innovation Competition, I assisted on the Emma Breschi Plus shoot. This involved: Stylist: •Steaming and organising outfits • Liaising with the creative director as to the running order • Liaising with the make-up artists and hair stylists • Assisting the model on set • Remaining organised and packing away as the day unfolded Social Media: • Capturing behind-the-scenes content for Boohoo's social media platforms • Forming ad updating Snapchat stories and posting Instagram teasers • Assisting Emma Breschi in capturing Social Media content