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Nacho Lopez Guillen

Account Executive

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About me

I am an Spanish Account Executive working in London with more than 4 years of experience on Marketing, PR, Client Services and Communications. I believe my varied background and knowledge will make me the perfect candidate for what you are looking for. In my current position at The Marketing Store in London, I have managed European wide campaigns for our largest client, McDonald’s – across digital activations for Switzerland and promotions for Spain, Belgium and France. More recently, I have begun supporting the European Happy Meal team – working with the senior marketing team at McDonald’s, integrated agencies and licensors such as Fox and Sony, negotiating approvals and producing new and visibly different campaigns to bring each Happy Meal to life. Previous to The Marketing Store, I was employed as a Marketing Assistant at Coca-Cola, developing marketing campaigns and managing events for Spain and Portugal. In just 4 years I have gained a variety of skills agency and client side – including BTL, digital, press, ATL, fashion and events – which have all contributed to my marketing skill set and commercial awareness. I am confident my attention for detail, passion for trends and confidence to work in a team or alone, will allow me to excel in at your company. I am obsessed with trends and my spare time is often spent following bloggers and influencers. I get lost for hours discovering new products, platforms and brands and am often used by my friends and colleagues for advice on restaurants, exhibitions, music and fashion. This role stood out as my chance to move into a sector I am passionate about whilst bringing my experience to brands I am a huge fan of. I am completely confident my transferable skills and strategic mindset will allow me to excel in your position.


  • Fashion
  • Advertising
  • Marketing PR
  • Art Photography
  • Creative Agency
  • Account Management
  • Client Services
  • Display Design
  • Creative
  • Email Marketing
  • Events PR
  • Marketing Strategy
  • Project Management
  • Communications
  • Creative Thinking

Work history


Account Executive in Mcdonald’s Europe

The Marketing Store

Sep 2014
  • Working on the McDonald's Europe Adults Team, developing digital and ATL promotions for different countries in Europe. Daily contact with clients, suppliers and agencies on the USA, France, Spain, Switzerland or Portugal. Developing the POP, PDP and communications of Happy Meal for Europe. Daily meetings internally with Creative, Product and Operations Team.


Marketing Assistant

The Coca-cola Company

Nov 2013 - Oct 2014
  • Developing marketing campaigns for McDonald's in Spain and Portugal, sales analysis, check the quality of the company products on the McDonald's restaurants of Spain, implementation and regulation of new products, planning events. Press clipping and analysis of the client campaigns and their effects on our internal sales


Fashion & PR Communication Trainee

Help Communications TTPR

Mar 2013 - Jul 2013
  • Haz clic para editar la descripción del cargoAssisting the fashion communication agency and managing the showroom of Teresa Tarrago, planning events, liaising with fashion press, press clipping, PR with stylist. My main clients were Reebok, Eastpak, Happy Socks, Camper, Soloio, WESC and TST.


Client Services Trainee


May 2012 - Oct 2012
  • Internship at the Client Services Team, launching ATL campaigns for different clients (POP, radio, TVC), handling customer's contacts, analysing briefs from the client and briefing the creative team to create the concept.



Marketing and Market Research

CEU San Pablo University

Aug 2009 - May 2014
  • Economics Faculty


Marketing and Market Research

CEU San Pablo University

Aug 2008 - May 2013
  • Communications and Information Science's University