Nadia’s exploration into the visualization of the unseen patterns created by sound and music began during her final textiles degree project at Central Saint Martins in 2008, when she saw a mathematical connection between the architecture of music and the architecture of weave. It was the result of a vibrant previous career as a professional dancer, which took her travelling the globe and living with a variety of exciting cultures, exposing her to an eclectic mix of music; ‘The Universal Language’, as Nadia likes to call it. Today Nadia has set up her own London based studio called BeatWoven, exploring the fusion of digital with the traditional craft techniques of weaving, through her development of the BeatWoven bespoke audio technology in collaboration with expert coder’s and musicians.
Nadia is excited with the opportunity to capture the invisible audio patterns with her software and fuse them with the tangible, patterned realm of textiles, giving music a physical space in culture and design. Her vision is to translate these patterns into beautiful woven textiles that lead the way so that music can become visually part of a product and has a tangible place in people’s lives.
Nadia’s pioneering project of BeatWoven has collected an impressive portfolio of awards so far, including the Clothworkers Foundation Award 2012 and 2013, The Seed Fund UAL 2012, The final blueprint for ‘Digital’ at The Creative Enterprise Awards 2012 (CEW12) and winning ‘Runner-Up’ for Innovation, part of the Central Saint Martins Award 2012 (CEW12) The Creativeworks London Research and Development Voucher, Digital Fusion 2013, Crafts Councils Hothouse 2015, and The Creativeworks London BOOST Award 2015. The Creativeworks voucher partnered Nadia with the Centre of Digital Music, part of the engineering department at Queen Mary University London (QMUL) and the legal research department at QMUL, helping her with research questions and technical challenges.
In addition, opportunities to exhibit at several prestigious galleries and institutions have included the V & A Museum, Central Saint Martins Innovation Centre and Future Heritage at Decorex International 2014. BeatWoven also featured as part of the Harrods design trail for London Design Week 2014, where they named the brand as their ‘Rising Star’, resulting in the collection being sold exclusively in the Harrods fabric library.
Selected publications have included House and Garden, The New York Times, FT Magazine, ‘Talent Spot’ Crafts Magazine, Cool Hunting and Architect, with book publications in The Warp and Weft by Dr. Jessica Hemmings (Bloomsbury), and The Digital Handmade by Lucy Johnston (Thames and Hudson). Commissioned projects have included weaving the song ‘Sound & Vision’ to commemorate David Bowie for Warner Music, weaving the nations favourite classical concerto Rachmaninoff Piano No. 2 in alignment with the live screening of the famous 1945 British love film The Brief Encounter. A collaborative project with the London Philharmonic Orchestra (LPO), Royal Festival Hall (RFH), British Film Institute (BFI) and The Southbank Centre for their Festival of Love in the summer of 2014. The art piece is on display in the member’s bar at the RFH, with an exclusive collection of textile products to purchase from the Southbank Centre shop. Clients also include Shiekh Mohammed Bin Zayed of Abu Dhabi, Harrods and ABC Carpet and Home, New York.
Currently, Nadia is working from her studio in West Central London developing the concept of BeatWoven, working on new collections and commissions.
Projects
- BEATWOVEN X WARNER MUSICSound and Vision by David Bowie was commissioned by Warner Music as an art piece to be in their state of the art new recording studio at their head office in Kensington, to commemorate him. Nadia received the commission after series of Warner music events supporting new tech start up companies manifesting music in new forms, through the use of new digital tools.
- BeatWovenI am very happy to share this video with you all, and by doing so I hope to help others understand the BeatWoven concept, to inspire people to follow their creativity, and lastly to show that weaving can be fun, sassy and even sexy! Gone are the mustard tartan days! Please feel free to share with anyone who loves music, fashion and design, as well as comment and like, your feedback is invaluable to me. Sit back, put up your feet, turn up those speakers and enjoy! Wishes and Gratitude Nadia
+ Show more
Work history
Director
London, United KingdomFull Time
Founder/Director of multi-award winning and pioneering textile label BeatWoven®. BeatWoven amplifies music experience through its bespoke technology, by beautifully capturing the unseen geometrics created by sound/music and fusing with woven textiles for Interior applications.
"Silence is the Fabric upon which notes are woven" L.Duncan.
Fashion Design AssistantArcadia
- London, United KingdomFull Time
Assisting Head Designer Lisa Marie Peacock with 13 womenswear departments and 10 designers. Left position due to redundancy.
+ Show more
Skills
- Textile
- Fashion
- Sewing
- Illustrator
- Art
- Woven Design
- Photoshop
- Mood Board
- Pattern
- Textile Design
Education
BA Honours Field Of StudyTextile Design GradeFirst Class (96%)
- London, United Kingdom
Covered all three textiles disciplines from knitting, printing and weaving. I specialised in weaving, however had a flair for digital print too.
First Class (96%)
Foundation Diploma Field Of StudyArt & Design GradeDisitinction
- London, United Kingdom
+ Show more