About me
Highly innovative Art Director with a strong creative and visual awareness. Bursting black book of contacts, owing to over 5 years experience within e-commerce, catalogue, digital and campaign fashion photography.
Currently at Mini Boden, Art Directing Children’s fashion for catalogue, digital and marketing material.
Also highly experienced in creative production.
Projects credited in
- Mini Boden catalogue redesignThe creative team was tasked with redesigning the Mini Boden catalogue to keep up with the way our customers shop, and breathe some new life into the brand. Working collaboratively with the senior copywriter, art directors and creative director, we addressed the following: - The look and feel of the art direction - The tone of voice for Mini Boden - The brand fonts used - Layout design - Iconography This is a selection of spreads from the July 2019 catalogue
Work history
Art DirectorBoden
London, United KingdomFull Time
Art Director at Mini Boden. Art Directing kids and baby fashion photography for catalogue, digital and marketing platforms.
Producerurban outfitters
- London, United KingdomFull Time
Produce all photography content for Urban Outfitters Europe, including editorial shoots, e-commerce, print and catalog, PR lookbooks, and special projects.
- Sourcing and booking top-level and emerging models, locations and creative talent that represent the spirit of the Urban Outfitters brand, including for Women’s, Men’s, Beauty and Home divisions.
- Strategic day-to-day management of the photography budget and calendar.
Skills
- Design
- Advanced Sewing
- Producer
- Photography Producer
- Casting
- Location Dressing
- Location Photography
- Location Scouting
- Talent Scouting
- Styling
- Art Directon
- Art Direction
- Creative Art Direction
- Art Directing
Education
2.1University for the Creative Arts
-
Degree in Fashion Design, Innovation Pathway (2:1). Showed final collection at Graduate Fashion Week, Earls Court.