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• Management and growth of the EU customer database via targeted email campaigns • Planning the seasonal calendar and overviewing the critical path • Liaising with the digital trading, content and retail teams to ensure correct products and promotions are featured • Creative brief of the campaign designs, products and copy for all EU campaigns • Implementation of email provider (Salesforce) to de ne corporate systems, processes and cultures Achievements: • Designed high performing branded campaigns across all channels to increase traf c and conversion • Launched trigger program to increase customer loyalty and revenue • Launched philanthropy email donation program in all outlet stores across Europe
Subjects a.o.: Fashion Brand Management, Contemporary Fashion, Communication 2.0, Art Direction, Sociology, Business Administration Master thesis grade: 30/30 (maximum score)