About me

A creative and hardworking individual with three years of experience in the music industry and editorial. I have worked at a national news publisher in both editorial and social media. I also have music industry experience at the UK's biggest urban music platform. I love working under pressure and I thrive in challenging environments where I can apply my current skills and develop new ones. Key achievements: - A portfolio of over 3,000 articles which includes published print and online contributions to Daily Mirror, GRM Daily, The I and South West Londoner - Achieving 5.3 million views on Daily Mirror’s TikTok with content I produced and self-shot - Successful collaborative campaigns for the Daily Star with brands such as Claire's Accessories, Whittard and The Body Shop - Critically acclaimed interviews with global music stars such as Aitch, Chip, Headie One, K-Trap, Miraa May, Trey Songz and WSTRN - Taking the lead on the editorial team’s SEO strategy at GRM which has led to an increase in site views

QuestionsProjectsExperienceTeam

Work history

Social Media AssistantReach Plc
Nov 2020London, United KingdomFull Time
Posting content across the social media accounts for Reach Plc's editorial brands (Daily Mirror, Daily Star, OK Magazine, Daily Express) Here I use Facebook, Twitter, Instagram, Snapchat, Pinterest, Reddit, LinkedIn and TikTok to boost engagement, promote content and assist with marketing campaigns. My TikToks currently have a combined total of over 5.3 million views. I also create assets and gifs using Canva and Giphy. On desk shifts, I schedule content on Facebook and I package articles by altering social headlines, titles and creating thumbnails. I also source content for the Daily Mirror and Daily Star news teams based on social trends. Using Chartbeat, CrowdTangle, Google Analytics and Spike, I monitor audience behaviour across Reach Plc's brands and our competitors. I also make analytic reports on the social media content of our competitors and how we can create content that directly targets our audience.
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Weekend EditorGRM Daily
Jun 2018London, United KingdomFreelance
Here I write, edit and sub-edit articles and features for the website. I source editorial content and I lead a team of writers. My role also involves keeping up to date with competitors and researching current black/urban music trends. I also monitor traffic on the site and I liaise with the social media team to organise the sharing of content across different platforms such as YouTube Community, Facebook, Instagram, Snapchat and Twitter. I have interviewed several artists such as Aitch, Chip, Headie One, K-Trap, Miraa May and Trey Songz for the platform. I have also reviewed several live music events. I have taken the lead on SEO strategy for the editorial team which has led to an increase in site views. I also assist the A&R team with playlist curation as well as other ad-hoc tasks.

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Skills

• Writing
• Interviewing
• Editing
• Copywriting
• Sub-editing
• Social Media Marketing
• Google Analytics
• Analysis Reporting

Education

BA Media and SociologyGoldsmiths, University of London
Sep 2015 - Jul 2018London, United Kingdom