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I have designed a course in creative Trend spotting for International Business and Marketing students. The course takes a journalistic approach to trend spotting and is aimed at students from France, China, Africa and the Caribbean, who are preparing to work in various sectors across the globe. Using discussion and practical in house and off-campus activities, the course is very much based on three elements of my working practice, skills sets and experience, which are as follows:- 1. A commercial writer for national and international online and offline platforms with clients that include Virgin Atlantic, South African Air, Design Indaba events (Cape Town), Africa Utopia (Southbank Centre), Institute of International Visual Arts (Iniva), Arts Council England, British Council, Time Out Group. I am also the former editor of the Time Out Group's guides to Lagos and Abuja. 2. Pan-Africa-focused trends watcher for Pernod Ricard's think tank, Breakthrough Innovation Group (B.I.G) where I created an archival blog space for new developments in innovation in terms of design, gendered working, art, business and lifestyle in major African cities. 3. Curatorial advisor for a mixed media design showcase called Afrofuture, which took place during Milan Design Week (2013). All of this feeds into the continued development of the Trends spotting course that currently takes place at Inseec's London campus.
Regular features on design, technology, visual art and culture for a readership of business and leisure travellers to West Africa, South Africa, London, New York and Dubai.
I was a Pan African trends watcher for Pernod Ricard's Paris-based think tank, the Breakthrough Innovation Group (BIG), I engaged in research into the soft power creative and business trends and movements within the African continent. The main areas of interest were Accra, Addis Ababa, Cape Town, Dakar, Johannesburg, Lagos and Nairobi.