Highly motivated entrepreneur and marketing expert with 10 years experience working with members communities and start-ups focussing on content marketing, editorial, events and social media. As well as running Social Concierge for 7 years - a private matchmaking and events club in LDN/NYC - I've consulted for brands like Uber, Absolut, Velocity Black and Wilderness Reserve. With my own project I launched a membership community using content marketing as our core growth tactic, building up over 400 articles (venue reviews), a popular weekly Date Night Itinerary newsletter and hosting over 40 events a year in the UK and US.Locked Pro Plan feature
Events and communications consultant for start-ups and small businesses For Virgin I was contracted to create a social programme for US delegates being flown over to London for a TedX weekend. For Uber I was contracted to lead social on their #UberIceCream campaign, creatively directing a shoot for original images for social media content, writing all copy for full set of social platforms and running reactive social media on the day from Uber HQ. For Wilderness Reserve, I produced their annual catalogue, as well as orchestrating a 2-day photo shoot on site with 8 models and 4 photographers to build an image catalogue of over 800 polished shots. Portfolio site: www.adwoa-london.com.
Created a global sales and events strategy for the organisation from scratch, producing a sales toolkit of brochures for different markets and leading their global community event programming, which led to membership sales increasing in Q1 by over 50% on the previous quarter. Led a series of member acquisition campaigns, all of which were profitable for the company. Curated a community events programme for the existing membership database, also introducing acquisition events to the organisation, including our first campaign in Sweden, with outreach leading to over 400 new qualified leads for the sales team to close. Wrote and placed press pieces including Square Mile, resulting in lead generation, as well as acting as in-house copywriter and liaison on projects like a GQ partnership.
Created all content and new functionality for the company website Responsible for breathing life into their social media strategy, and introducing a blog. Copywriting, press releases, email marketing copy and project management for marketing campaigns including writing the entire microsite for a campaign, Pearls of Wisdom.
Created all editorial posts and copy for the global Macmillan Education website Consulted on the full global set of websites and social media activity
Launched a profitable private dating events network, operating in London and New York and managing 10+ employees at our peak. Led marketing strategy for the organisation, curating a programme of over 40 events a year in both cities, ran quarterly campaigns with extensive media coverage to drive event attendance (double page spread in Evening Standard and You magazine), and managed all digital channels. Led digital ad management on Facebook and Instagram ad platforms with a CPC of less than £1. Wrote over 400 articles and blog posts for SEO and online PR placement, and placed self-authored pieces in Business Insider, Balance Magazine, Metro and Square Mile.
Webmaster and copywriter in corporate communications team based in Manhattan Organised a Youth Technologies Conference to educate employees about how young people interact with IT products
I was the primary account producer at this start-up, acting as the first port of call for clients, translating between tech teams, creative and clients, and presenting at new business pitches. Rewrote the entire website and was the go-to copywriter in the office for all projects PR and speech writing for the founder