Highly motivated entrepreneur and marketing expert with 10 years experience working with members communities and start-ups focussing on content marketing, editorial, events and social media.
As well as running Social Concierge for 7 years - a private matchmaking and events club in LDN/NYC - I've consulted for brands like Uber, Absolut, Velocity Black and Wilderness Reserve.
With my own project I launched a membership community using content marketing as our core growth tactic, building up over 400 articles (venue reviews), a popular weekly Date Night Itinerary newsletter and hosting over 40 events a year in the UK and US.
Projects
- Uber | #ubericecreamThe Brief Uber were looking for a social media lead for their #UberIceCream campaign, capturing the excitement of thousands of free ice creams being delivered to Londoners. Working with Magnum and POPS, they were looking for someone to craft all social media messaging, using copy and imagery to help build excitement before and during the launch. The Finished Product I suggested to Uber that we be a little more relatable this year by doing two things. Firstly, adopting a more humorous tone of voice to deal with online complaints - it is, after all, just ice cream - and amplifying the excitement of winners by engaging with some pre-prepared conversational gambits. Secondly, I worked with my photographer to create a new set of images as an alternative to their corporate stock imagery. Using modern street photography and social media easy wins - puppies with ice cream - we were able to add some heart and humour to the campaign. As well as using Hootsuite to schedule the content, I worked in house on the launch day to respond to social media interaction and create new multimedia content using crowd-sourced images.
- Wilderness Reserve | 2017 BrochureThe Brief Wilderness Reserve, a collection of luxury cottages and manors in Suffolk, produce a catalogue every year with the sole focus of encouraging sales for the upcoming year. They were great at producing slick and striking visuals, and filling the pages with vital details. But what was missing was a sense of personality and whimsy. I was hired to write all the copy for their 2017 brochure. It had to be vastly different from what had come before and evoke the spirit of what it's like to stay
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Projects credited in
- Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d138
Work history
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Content Marketing and Events ConsultantAdwoa London
London, United KingdomFreelance
Events and communications consultant for start-ups and small businesses
For Virgin I was contracted to create a social programme for US delegates being flown over to London for a TedX weekend.
For Uber I was contracted to lead social on their #UberIceCream campaign, creatively directing a shoot for original images for social media content, writing all copy for full set of social platforms and running reactive social media on the day from Uber HQ.
For Wilderness Reserve, I produced their annual catalogue, as well as orchestrating a 2-day photo shoot on site with 8 models and 4 photographers to build an image catalogue of over 800 polished shots.
Portfolio site: www.adwoa-london.com.
Membership Director (Marketing Team)Velocity Black
- London, United KingdomFull Time
Created a global sales and events strategy for the organisation from scratch, producing a sales toolkit of brochures for different markets and leading their global community event programming, which led to membership sales increasing in Q1 by over 50% on the previous quarter.
Led a series of member acquisition campaigns, all of which were profitable for the company.
Curated a community events programme for the existing membership database, also introducing acquisition events to the organisation, including our first campaign in Sweden, with outreach leading to over 400 new qualified leads for the sales team to close.
Wrote and placed press pieces including Square Mile, resulting in lead generation, as well as acting as in-house copywriter and liaison on projects like a GQ partnership.
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Skills
- Writing
- Marketing
- Events
- Social Media Management
- Content Marketing
- Digital Marketing
- PR