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Set-up Chaos' first overseas operations resulting in USD 500,000 worth of business within 1 year. Led a team of 30 people based in Dubai, Jordan and India to design and implement marketing campaigns for Noor Bank (a Dubai-based bank) across a 2-year engagement. Headed cross-functional teams to deliver mandates encompassing brand narratives, customer engagements and product design for: 1. Bajaj Finserv, an NBFC, with the result of them acquiring 40% of the market share in 2 years. 2. Typhoo, a UK tea brand, thereby, doubling sales in 1.5 years. 3. Taj Hotels, Resorts and Palaces thus, increasing Taj InnerCircle sign-ups by 20%. 4. KPMG, India resulting in Chaos being commissioned for a second project. Represented Chaos in a strategic alliance with Wolff Olins, an Omnicom Group brand consultancy, to facilitate the growth of shared businesses.
Established India’s 1st recreational adult sporting league, the Social Sports League across 2 cities and 3 sports; responsible for securing participation, running on ground operations and executing marketing and sponsorship strategies. Negotiated terms for Hero MotoCorp on the sponsorship strategy for the Golf India Open with the various stakeholders. Advised KAS New York, a clothing line, on India market entry. Designed and conducted training sessions for new recruits.
Trained in Mainframe Technology, Programming (C++, Java) and Database Management Systems.
Assisted in expanding existing client portfolios like ITC and Airtel and developing new projects.