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Naomi Rowaiye

Graphic DesignerBirmingham, United Kingdom
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Naomi Rowaiye

Graphic DesignerBirmingham, United Kingdom
About me
Hi, I’m Naomi! A Graphic Designer, with 3 years experience helping fashion businesses to obtain visibility in the market through visual communication, building brand identity and growing customer acquisition. I have excellent knowledge of Adobe Creative Suite and a track record of delivering high quality digital and print design projects, having collaborated with multiple global brands including, Selfridges, George at ASDA and featuring in VOGUE Italia. I believe that design helps to bring ideas to life. The more stories we create, the better our journey becomes. Outside of work you can find me running The Entrepreneur Club or cooking up a storm!
Projects
  • REDUCETARIANREDUCETARIAN, is the sustainable menswear trend, where less is more. The project explores a range of key drivers and social impacts that inform global insights and future direction in the fashion industry, such as sustainability, the outdoors and the avant-garde in fashion, art & design. Visually communicated through a printed trend forecasting report and one outwear piece, the project is proposed for AW19/20. I looked at key influences in menswear; Christoper Raeburn, Craig Green and Prada, e
  • REJUVENATION for Asda GeorgeBrief: To develop a detailed range of clothing, which is commercially viable, and appropriate for the George at ASDA brand and their consumer for SS19. Strategy: Researched the George at Asda brand, it's existing products and competitors and interview both menswear staff and customers on what they believe their needs and wants are in a product. Solution: The REJUVENATION capsule collection; sustainable men’s active-wear, inspired by modern conceptual art and the outdoors. 1 of 8 people nomi
  • Graphic Design for BLAIZED
  • Marketing & Branding for ADAYA HOUSEADAYA is the newest fashion rental platform enabling users to discover new and sustainable luxe brands through a personalised closet. I designed and implemented a social relaunch strategy and continue to emphasise ADAYA’s ‘Save money & planet’ ethos with a brand refresh that informs users through fun, personalised and targeted content. The main goals of this role are to: • Increase ADAYA’s visibility in the market as a new start-up - designing content for Pitch Decks & developing Community
  • Content & Social Media Design for VirginuttyNeed to escape? How about a trip to the Phillipines? Virginutty - a London based Filipino brand, dedicated to natural skincare - wanted to curate refreshing content that resonated with and empowered their community. I was given a brief overview of their audience, content strategy and themes. I focused on the importance of living authentically today in order to give a better tomorrow and paid homage to the brands Filipino roots, its links to the BLM movement & emulated their tone of voice. I i
  • Creative Direction for The Entrepreneur ClubThe Entrepreneur Club is the first platform for black + ethnic women entrepreneurs in B2B/B2C Fashion! The club has been established as a solution to the fashion industries growing problems; where imposter syndrome, exclusion and inaccessible resources mean black + ethnic women face significant differences in their entrepreneurial journeys. We provide key business tools and resources that propel our community and help them to: • Enhance their business practises & develop a fashion brand with
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Work history
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    Marketing & Brand ExecutiveAdaya
    Birmingham, United KingdomPart Time
    • Building brand identity & increasing ADAYA’s visibility in the market as a new start-up - designing content for pitch decks & developing community management • Improving the customer experience through storytelling to build a strong B2C relationship • Identifying and creating new marketing strategies for customer growth and to test customer acquisition • Understanding ADAYA users on a personal level - using market research and user testing sessions to implement said research back into content creation and boost engagement • Focusing on Organic and PPC channels - identifying and developing relationships with culturally-relevant influencers, ambassadors, creatives, brands and journalists who resonate with ADAYA’s audience
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    Freelance Graphic DesignNaomi Rowaiye
    Birmingham, United KingdomFreelance
    Developing brand identities, strategies and concepts that increase brand visibility through market research, product design, brand development, social and content creation for small independent businesses and global brands.
Skills
  • Microsoft Office
  • Digital Design
  • Marketing
  • Public Speaking
  • Content Creation
  • Fashion
  • B2B B2C
  • Storytelling
  • Storyboarding
  • Copywriting
  • Project Management
  • Adobe Create Suite
  • Campaign Management
  • Social Media Management
  • Strategy
  • Ideation
  • Pitch Design
  • Pitching
  • Graphic Design
  • Commercial Awareness
Education
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    Bachelor of Arts (BA) School of Fashion and Textiles, Birmingham City University
     - Birmingham, United Kingdom
    Awarded 1st Class with honours
Awards
    Storytelling for Advertising CampaignsLinkedIn
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    The Shift Fashion Futures ConferenceBirmingham CIty Univeristy
    Pitched my ‘Flip the Script’ campaign to a panel of high profile professionals in fashion, winning 3rd place