Naomi Rowaiye
Available

Naomi Rowaiye

Graphic DesignerBirmingham, United Kingdom
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Naomi Rowaiye
Available

Naomi Rowaiye

Graphic DesignerBirmingham, United Kingdom
About me
Hi, I’m Naomi! A Graphic Designer, with a background in fashion business and visual communications. I help brands to obtain visibility in the market and grow customer acquisition, through compelling concepts and creative solutions for social, digital and print. I have excellent knowledge of Adobe Creative Suite and a track record of delivering high quality design projects - collaborating with global brands Selfridges, George at ASDA and featuring in VOGUE Italia. Design helps me to bring ideas to life. The more stories I create, the better the journey becomes. Outside of work you can find me running The Entrepreneur Club or cooking up a storm!
Projects
  • REDUCETARIAN
    REDUCETARIANREDUCETARIAN, is the sustainable menswear trend, where less is more. The project explores a range of key drivers and social impacts that inform global insights and future direction in the fashion industry, such as sustainability, the outdoors and the avant-garde in fashion, art & design. Visually communicated through a printed trend forecasting report and one outwear piece, the project is proposed for AW19/20. I looked at key influences in menswear; Christoper Raeburn, Craig Green and Prada, e
  • REJUVENATION for Asda George
    REJUVENATION for Asda GeorgeBrief: To develop a detailed range of clothing, which is commercially viable, and appropriate for the George at ASDA brand and their consumer for SS19. Strategy: Researched the George at Asda brand, it's existing products and competitors and interview both menswear staff and customers on what they believe their needs and wants are in a product. Solution: The REJUVENATION capsule collection; sustainable men’s active-wear, inspired by modern conceptual art and the outdoors. 1 of 8 people nomi
  • Graphic Design for BLAIZED
    Graphic Design for BLAIZED
  • Marketing & Branding for ADAYA HOUSE
    Marketing & Branding for ADAYA HOUSEADAYA is the newest fashion rental platform enabling users to discover new and sustainable luxe brands through a personalised closet. I designed and implemented a social relaunch strategy and continue to emphasise ADAYA’s ‘Save money & planet’ ethos with a brand refresh that informs users through fun, personalised and targeted content. The main goals of this role are to: • Increase ADAYA’s visibility in the market as a new start-up - designing content for Pitch Decks & developing Community
  • Content & Social Media Design for Virginutty
    Content & Social Media Design for VirginuttyNeed to escape? How about a trip to the Phillipines? Virginutty - a London based Filipino brand, dedicated to natural skincare - wanted to curate refreshing content that resonated with and empowered their community. I was given a brief overview of their audience, content strategy and themes. I focused on the importance of living authentically today in order to give a better tomorrow and paid homage to the brands Filipino roots, its links to the BLM movement & emulated their tone of voice. I i
  • Creative Direction for The Entrepreneur Club
    Creative Direction for The Entrepreneur ClubThe Entrepreneur Club is the first platform for black + ethnic women entrepreneurs in B2B/B2C Fashion! The club has been established as a solution to the fashion industries growing problems; where imposter syndrome, exclusion and inaccessible resources mean black + ethnic women face significant differences in their entrepreneurial journeys. We provide key business tools and resources that propel our community and help them to: • Enhance their business practises & develop a fashion brand with
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Work history
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    Marketing & Brand ExecutiveAdaya
    Birmingham, United KingdomPart Time
    • Increasing ADAYA’s visibility in the market as a new start-up; creating new market strategies for customer growth and testing customer acquisition • Creating [paid] digital assets and campaigns (images, motion graphics, gifs, videos with specs and dimensions) recently reaching an audience of 21,000+ people – broadening Adaya’s audience and visibility in the market • Producing creative presentations to ensure all visual communications clearly meet ADAYA’s style-guides, business goals and deadlines – the ADAYA team [founder, CMO, Product Manager & external investors] are updated with the design process • Creating event graphics and reviewing the effectiveness of campaigns - recording & optimising findings in weekly meetings – responding to critical feedback positively by implementing new direction into designs to continue to create compelling and visually engaging content
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    Freelance Graphic DesignNaomi Rowaiye
    Birmingham, United KingdomFreelance
    Developing creative solutions and brand strategies through social content creation for small independent businesses and global brands. Brands: KIWI&YAM, Jay&Co Beauty and more
Skills
  • Microsoft Office
  • Digital Design
  • Marketing
  • Public Speaking
  • Content Creation
  • Fashion
  • B2B B2C
  • Storytelling
  • Storyboarding
  • Copywriting
  • Project Management
  • Adobe Create Suite
  • Campaign Management
  • Social Media Management
  • Strategy
  • Ideation
  • Pitch Design
  • Pitching
  • Graphic Design
  • Commercial Awareness
Education
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    Bachelor of Arts (BA) School of Fashion and Textiles, Birmingham City University
     - Birmingham, United Kingdom
    Awarded 1st Class with honours
Awards
    LinkedIn logo
    LinkedIn logo
    Storytelling for Advertising CampaignsLinkedIn
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    The Shift Fashion Futures ConferenceBirmingham CIty Univeristy
    Pitched my ‘Flip the Script’ campaign to a panel of high profile professionals in fashion, winning 3rd place