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Direct and lead teams in developing and delivering digitally-driven marketing strategies for clients including: Twentieth Century Fox, Studiocanal, Universal Pictures, Paramount Pictures, Penguin Random House, Bloomsbury, Headline publishing, Pan Macmillan and theatre specialists Joe Public. Identify new business opportunities as part of the senior management team, creating business plans to bring new solutions to market and execute them on behalf of clients and Think Jam. Expert knowledge of digital platforms and the ability to integrate new tech developments seamlessly into strategic thinking and planning to ensure client campaigns stay ahead of the game. Develop and maintain strategic relationships with C-Suite and senior management-level decision makers both client side and with relevant media partners and platforms. Financially astute, with strong business acumen managing a P&L across a client portfolio with over £1m in annual fee-based work. Consistently exceeding performance related business targets across my client base. Excellent negotiation skills, being personally responsible for proposing, and securing a 12-month retainer deal with Studiocanal for digital publicity services, a retainer for Wicked the Musical, now in its sixth year, and a social retainer for AMC Networks. In my role as Client Services director I meet with new potential clients, leading chemistry meetings, delivering new business pitches, leading teams to create innovative strategies to convert into successful pitch wins. Drawing on my extensive client relationships and experience to drive excellent levels of client satisfaction across the team, and when necessary, troubleshoot and provide senior executive-level crisis management. Oversee the smooth running of the department and delivery of the highest quality work facilitating a positive and collaborative team environment. Assist accounts team with negotiating service agreements, fee renewals and managing service scope of work. Overseeing the client services team to be commercially accountable and deliver fiscal control of campaign budgets; implementing change orders and campaign adjustments. Direct team training and development plans. Mentor, train and develop client management and relationship building skills to empower team members to own and develop individual client relationships.
This degree focuses on the strategy, development and planning of advertising in conjunction with marketing activities, promotion, direct media and digital media It is complemented by a perspective on communication, media and marketing methods. It develops strategic responses to advertising and marketing communications problems, based upon a clear understanding of the marketing environment, organisations and consumers. There are close links with industry and an extensive programme of guest lectures delivered by well-known outside speakers, to accompany academic study.
BIMA's annual showcase of 100 of the digital industry's brightest stars, seeking to recognise the individuals who are shaping the future of Britain’s digital industry.