Naomi has been in advertising since she was a child. No joke, she was the face of Milky Way Spread when she was a toddler. Naomi has a talent for copy, and she will bring some of the strangest, most humorous phrases to any agency she works in. When she is not destroying the competition with her campaigns, you can find her rewriting pop culture into songs, singing loudly well after she has been told to shut up, writing the next great Irish graphic novel, and getting into bike accidents.
Projects
- McDonalds Student Leap Card DealYour room is cold and small. Your roommates are an absolute nightmare and one lectrurer keeps piling on the essays. Student life really is the worst. But there is no need to worry when McDonald's is ready to give you a burgery hug whenever you feel a bit emojional. You know, when you just can't cope and the english language isn't a thing
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Projects credited in
- Nissan LeafEveryone knows that the Nissan LEAF is good for the environment, so why are they still not fully committing to 100% electric? Because they have range anxiety, they know that electric will improve and finally they are content with settling for something that might go half way; a Hybrid. But thanks Hybrid, we can take it from here.
Work history
Junior Copywriter
Dublin, IrelandFull Time
Working full time as a Junior Copywriter.
I am currently working across brands such as Heineken, Orchard Thieves, Desperados, Barry's Tea, Electric Ireland and many more.
Copywriter
- Dublin, IrelandInternship
Working as part of a creative team with my creative partner Zoë Higgins; known collectively as (ZümiCreative)
Originally we were brought in to work on the Nissan pitch. As the pitch was won, we went on to create campaigns for the Nissan LEAF, which included a widely successful print campaign, social, digital, TV, radio and an outdoor activation which is set to take place next month. We also have a campaign for MICRA and NOTE, which is currently running.
We created TV, radio and print ads for ALIV, a Bahamian telecommunications network.
Currently we are waiting to hear if our campaign pitch for eFlow was successful, and are due to hear back by next week.
We have a large range of skills and brand experience and are eager to learn more and advance our careers.
We also worked on brands such
Frank and Honest Coffee
Fyffes
VHI
Fáilte Ireland
GAA
Smurfit Kappa
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Skills
- Ad Copywriting
- Copywriting
- Photoshop
- Radio
- Painting
- Creative Storytelling
- Brand Storytelling
- Comedy Writing
- Ad Strategy
Education
Creative Advertising MSc
- Dublin, Ireland
2:1 degree in Creative Advertising
I studied a wide range of topics such as, advertising practice, advertising strategy, copywriting, art direction, and creative teamwork.
At the end of this year we were split into two agencies and created a pitch for the brand McCambridge bread. This was very successful.
Following this I wrote my thesis on 'The portrayal of Femininity in Beer Advertising and Women's consumption habits'
BA
- Cork, Ireland
2:1 degree in English and History of Art.
I studied a wide range of subjects such as, art criticism, art theory, renaissance art, modern art, Dada art, the history of drawing, Irish literature, modern drama, theatre censorship, american cinema, european cinema, romance and realism, and much more
My thesis was titled 'Did Dada forget Mama; representation of women in Dada Art'