Creative professional with over 5 years experience in ecommerce. Proven background in creating effective marketing strategies, promotional material and PR campaigns. Dedicated performer with established record of generating growth, developing strategic relationships and managing a team to exceed company’s objectives.
Promote ShopStyle Collective, ShopStyle's premium publisher platform, in Europe by implementing marketing strategies to expand the community and develop the brand. • Identify and recruit high potential members and partners for ShopStyle Collective platform (driving +750% gross revenue YoY) • Generate growth in net revenue by leveraging CPA/CPC strategy • Develop a community of European online influencers from up & coming to VIP bloggers (+98% sign-ups YoY) • Create marketing material and PR campaigns to reach targeted markets • Building PR events with proven increase in traffic and reach for brand and partners • Define a strategy to find and on-board the next generation of online Influencers • Create frequent inbound links to ShopStyle shopping platforms through creative editorial campaigns • Represent the company by coordinating and attending international fashion and industry events • Budget Management • Forecasting and reporting
Responsible to the Marketing Manager for building awareness and driving sales in the fashion & lifestyle online market. Driving quality traffic to our site and converting to members to increase database and revenue through the use of a variety of acquisition channels such as Affiliates, strategic partnerships, PR and Social Media. • Contributing to annual marketing plan • Optimizing data provided by customers • Responsible for establishing and maintaining strategic third-party relations and key relevant partners • Managing Affiliate Window platform: 150% revenue increase YoY • Creating a network of Bloggers • Testing and implementing new Social Media strategies: 70% growth in fan/follower base YoY • Managing printed material (3 advertorials in Stylist and 1 in Amuse magazine) • Day to day management of PR agency & Managing all PR and Social Event