About me

A creative Digital Marketing Professional with excellent communication and brand management skills developed through a variety of academic and work experiences. Exceptionally well organised, always ensuring results are delivered to a high standard.

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Projects

• 3

  International EventWorked on the Marketing Strategy to promote an International Coding Event happening at the same time in four different countries: France, The UK, Spain & Russia. As part of the Media Plan I've produced different kind of content: - a video showcasing all the organisers from each country (using Adobe Premiere Pro) - an interviewing the main founder of the event (using Medium) - a poster for the promotion of the event (Using Photoshop)
• Diversity & InclusionWhile working at HireFirst I started a project with social media influencers on Diversity & Inclusion within the tech industry! I interviewed Emma, a Computing student and champion of diversity in tech, about the lack of women in technology and what steps should be taken to overcome this.

Work history

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Social Media & Community ManagerHireFirst
Sep 2018Glasgow, United KingdomFull Time
My role consists of developing and executing digital communication strategies for the UK and French Market. Key responsibilities: • Set up all social media channels from scratch and produced a consistent online brand for the UK and French market • Developed a strong Digital Marketing Strategy focused on business objectives • Worked closely with founders to present data & ROI to drive decision making and strategy • SEO to increase organic visibility and targeted traffic • Produced content for all digital platforms and ensured imagery and tone of voice is consistent with brand guidelines • Worked closely with marketing agency to create Paid Marketing Strategy • Produced reports on Social Media Analytics and created insights briefs for agency • Generated 3600+ LinkedIn followers, 2000 sign ups per month
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Social Media CoordinatorShaw Trust Scotland
Jan 2018Edinburgh, United KingdomFull Time
Working for a charity that empowers individual and provide support to people with disabilities and poor mental health. Key responsibilities: • Planning and managing social campaign accounts. • Producing engaging, relevant written content to share internally and externally. • Developing and implement dynamic arts lessons designed to enhance clients' creativity.

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Skills

• Advertising
• Digital Media
• Events
• Marketing PR
• Branding
• Social Media Marketing
• Photoshop
• Word
• 35mm Film Photography
• Ad Copywriting

Education

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MSc International MarketingHeriot-Watt University
Jul 2015 - Nov 2017Edinburgh, United Kingdom
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BSc Communication and Media Studies ( Erasmus)Rennes 2
Jan 2014 - May 2014Rennes, France
Obtained a French C1 at the end of the program.

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Awards

IELTSBritish Council
International English Language Test
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XXVI Edition of the Marketing PrizeSapienza University of Rome
The Society italian of Marketing SIM and turism FVG sponsored the case of study XXVI Edition of the Marketing Prize. During the project me with my teamwork, we developed a marketing tourism plan for Friuli Venezia Giulia territory.

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