I started out as a musician and have played for artists and in bands signed to XL Recordings, Vertigo, Laissez Faire Club, Columbia Records and Universal. After years of touring and recording, I found myself moving towards other creative outlets.
Like many of those who find themselves in advertising, I very much fell into it (almost by accident). I liked the idea of a career that embraced creativity, harnessed and enhanced my writing, and wouldn’t require me to wear a suit...
Fast-forward: I've now worked as an award-winning creative for ten years – working on some of the world's biggest brands: Nike, GANT, Puma, Guinness, Rimmel London, Diet Coke, Air France and Uber.
My agency experience includes 72andSunny, adidas (in-house), BETC, AKQA, KNAS Creative, OLIVER, Grey London, DAZN Creative and Ogilvy & Mather.
I now freelance in both advertising and the music industry. Outside of London, I've worked in Amsterdam, Paris, Portland and Tokyo.
My awards include: Cresta Awards (grand prix), Creative Circle (gold), Cannes Lion (silver), Eurobest (silver), Art Directors Club (Bronze), D&AD (In Book), Creative Review Annual (in book), Ciclope Festival (silver), The Lovie Awards (gold), ADC Annual (in book).
Projects
- GANT: 'Learn With GANT' global campaign.A new campaign from fashion brand GANT doesn't just show off the clothes – it teaches you new and unusual words. We created a global campaign for GANT that took interesting and unusual words from around the world and used them to showcase the features of garments from GANT's fall/winter 2016 collection. For example, a white shirt is partnered with the French term "boulevardier" – "a stylish man or woman about town" – while a crease-resistant travel suit is partnered with "schwuppdiwupp," a Germ
- The Nike BarbershopFootballers always stand out because of their haircuts. The look of the modern day player has become a weapon. That's why for European Championships we created the Nike Barbershop. We kick-started the campaign with a film starring rebellious footballer Mario Balotelli defining his look in the barbershop hot seat. From here, we created The Nike Barbershop app, enabling football-obsessed teens to do the same. We showcased 10 of football's most exciting young players, renowned for their style on a
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Work history
Senior Creative72andSunny
Amsterdam, NetherlandsFreelance
B
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Associate Creative DirectorBETC
London, United KingdomFull Time
Working across Bacardi, Diet Coke, Cow & Gate and GANT on fully integrated campaigns, as well as pitching for new business.
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Skills
- Writing
- Copywriting
- Concepting
- Script Writing
- Integrated Advertising
- Advertising
- Creative Direction