Nat Cantor

I started my career as a musician in the band The Collectable Few (XL Recordings/Salvia, Laissez Faire Club, Universal). I toured across Europe and North America, recorded an album in New York, and gained unforgettable experiences along the way. However, during this time it became apparent it would be wise to find a backup plan, due to the fleeting nature of the music industry and lack of regular income. Like many of those who find themselves in advertising, I very much fell into it almost by accident. I liked the idea of a career that embraced creativity, harnessed and enhanced my writing abilities, and wouldn’t require me to wear a suit... Fast Forward: I've now worked as an award-winning Senior Creative for eight years. I currently reside at BETC London with my creative partner Neil Gurr – working across GANT, Rimmel London, Diet Coke, Air France, KADO and Cow & Gate. Prior to BETC, I was a Creative Lead at AKQA – working on fully integrated campaigns for Nike (Global). I've worked in London, Tokyo and Portland. Brands I've previously worked on include: Nike, Xbox, Heineken, Disney and Fiat. As an American growing up in London, my transatlantic upbringing led to not only a confused accent, but also a pretty unique take on Anglo-American culture, which has proved rather useful in the advertising world. My awards include: Creative Circle (gold), Cannes Lion (silver), Art Directors Club (Bronze), D&AD In Book, Creative Review Annual, Ciclope Festival (silver), The Lovie Awards (gold).