About me

Art Director and all round creative. Experience working in-house and with agency to tell stories for brands. Enjoys working across mediums. Jack of trades & master of some. Drop me a message to collaborate.

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• Hey! I'm just getting started as a freelancer after years in agency with in-house brands, any tips as I am struggling to expand my network?

Projects

• 4

  LUSH NAKED HOUSEOne of four Pop Ups being staged to support the Lush 2017 Creative Showcase event in London, Naked House is part gallery exhibition and part immersive experience curated by the brand team at Lush to show just how easy it is to make the switch to Naked (as in living with less packaging). uk.lush.com/article/naked-house-laid-bare This was a huge task that I curated with the help of a huge team of people. The Naked House was five floors of creative exploration around plastics. The exhibition itse
• Vans for JD back to school campaign with Thinking JuiceArt direction for Vans for their JD back to school campaign. Working alongside photographer Tom Sloan to capture the ethos of the brand.
• Dr. Martens Assets for Thinking JuiceArt direction, set design and build for a series of projects with Dr.Martens for agency Thinking Juice.
• Secret 7" Vinyl DesignConcept, art direction and execution for the 2020 Secret 7" competition Photography: Sam Baggette
• Jewellery brand identityLogo and supporting surface design patterns for start-up jewellery montjewellery.com
• 1

  MEGA Promotional MaterialArt direction & prop making collaboration with creative agency MEGA. Photography: Tom Griffiths

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Projects credited in

• 20

  Lush - Oxford Street Window DisplayA collaboration with Owen Gildersleeve and YCN to create a moving window display for Lush's flagship Oxford Street store in London. The project was based around illustrations by Charlotte Day, that we developed into three-dimensional electronic, mechanical and structural display elements.
• The Essential Oils HandbookLush is known for its distinctive scent on the high street, but what makes it smell that way? This in-depth brand book and accompanying global campaign explored the natural and synthetic fragrances that go into Lush products. A combination of editorial articles, illustration and photography, the Essential Oils Handbook explored the histories, processes and stories behind one of nature's most intriguing ingredients.

Work history

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Creative ConsultantHeynatcook.com
Jan 2021London, United KingdomFreelance
Business can be greedy. But what if we use our talents to build powerful and purposeful work for projects, brands or ideas that actually benefit our community? My freelance work is conscious, socially-driven that wants to use creativity and industry experience for good. These have led me to be a key player in Bournemouth Emerging Arts Fringe 2017-21 and the design of zero waste shop Almond&Co.
Senior Art DirectorThinking Juice
Oct 2018Bournemouth, United KingdomFull Time
Concept of ideas Art Direction in a fast paced with varied brands. Steering set design and builds and supporting with production.

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Skills

• Illustration
• Art Direction
• Graphic Design
• Brand Packaging
• Adobe Premiere/photoshop/indesign
• Advertising Concepts
• Surface Pattern
• Apparel Design
• Installation Design

Education

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BA 1st Class Hons in Graphic DesignSheffield Hallam University
Sep 2006 - Jun 2011Sheffield, United Kingdom