• Manage Social Media marketing campaigns. Support for all social media activity, suggesting daily content and strategy ideas. Experience in developing social media strategy. • Social media planning, focusing on actions in the main channels. • Conduct online advocacy, listen and respond the community, distribution of content and strategy to increase traffic and audience participation (images, video and written). • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). • Implementation of integrated communication with media campaigns. Design, create and manage promotions and Social ad campaigns. • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly. • Monitor trends in Social Media tools, applications, channels, design and strategy. • Carrying out weekly and monthly reports for management showing results (ROI) • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management. • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results (market, competition, clients, potential and trends). • Developing strategies for new brands. • Organization and participation in the brand launch events. Expertise: Radian 6, Netbase, Socialbakers and Facebook Insights. Main brands: Xbox 360, Sorriso/Colgate, Nestlé, Nesfit, Leite Moça, Mastercard, Bradesco.
• Profile management and corporate pages. • Monitor the community, distribution of content and strategy to increase traffic and audience participation. • Curate relevant content to reach the company’s ideal customers. • Conduct online advocacy and open stream for cross-promotions. • Monitor trends in Social Media tools, applications, channels, design and strategy. • Participation in briefings and relationship management. • Weekly and montly reports. Measurement and development reports according to results collected in the monitoring and Facebook Insights. Main brands: Xbox 360, Colgate, Grendene, Bradesco.
• Monitoring of the main social networks of various brands and your competitors using tools like Radian 6 and Scup. • Monthly and weekly reports. Management strategy for corporate pages. Producing content for social networks and event organization for new products. • Assistance in relationship management. Expertise: Radian6, Scup, Facebook Insights. Main brands: Microsoft, Xbox 360, Leroy Merlin and MasterCard.
• Monitoring social networks; • Visits traffic analysis on websites with Google Analytics; • Posts and articles for corporate blogs; • Event coverage - in photo, video and text - online dissemination. Main Brands: Eternit, Qualcomm, IBM