I’m an art director and graphic designer from Barcelona based in London · I have been developing a broad career in the world of communication and graphic design · I love scouting for new and upcoming trends · I created my own project called Le Petit Pot, where you can discover my passion for DIY and Arts & Craft world · I’m creative, versatile, communicative, organised, sociable and passionate about my work and always have willingness to learn.
Projects
- Friday! The nomad projectGraphic identity for Friday! The Nomad Project. This project is inspired in the nomadic spirit. Friday! is a non static hotel, that it moves around and adapts to its new surroundings, giving the hosts a unique experience. That's why I decided to create a dynamic logo, that has the ability to change depending on the field it is settled in.
- Oysho Jazz YouOysho, the underwear brand from Inditext group, is on its way to upgrade its target (from teenage girls to women over 30 years old, more mature and cultivated). We were ask to get closer to this target by creating a concept and organizing an intimate jazz event in Madrid and Barcelona. We created the concept OYSHO JAZZ YOU, the first Jazz Festival only for women. Two events, two cities and an exclusive line-up: Esperanza Spalding (Granny 2015), Maika Makowsky, Eva Fernández, Becca Stevens, Natalie Prass and China Moses. In order to communicate the two events, we also organized Jazz Sessions with upcoming local singers and bands in different cool bars of Madrid and Barcelona related to Oysho`s public. We also created a video line-up with top fashion bloggers and gave out "Mystery Cards" (a card with a hidden discount) for those people who came to the Oysho Jazz Sessions.
Work history
Art Director & Graphic Design
London, United KingdomFull Time
Branding and graphic design for small and medium brands and local business, being responsible of the whole production process, from the concept to printing the artworks
Art Director
- Barcelona, SpainFull Time
I was in charge of creating digital and print materials for events, communication concepts, and non-convenctional campaigns for fashion and lifestyle brands such as Pepsico, Urban Outfitters, Hackett London, Casio, Nespresso, Inditext (Zara Group), or Henkel.
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Skills
- Packaging
- Marketing PR
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Creative Direction
- Online Campaigns
- Print Campaigns
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Keynote
- PR
- Social Media
- Agency Communications
Education
Postgraduate Degree in Trendwatching qualitative trend analysis
- Barcelona, Spain
Journalism
- Barcelona, Spain