Work history
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Marketing and Events CoordinatorFashion Community Week
- San Francisco, United StatesFull Time
Managed digital marketing efforts for a five-day fashion show. Quickly built brand awareness, in-bound traffic, and sales to the website through active social media marketing. Led a small team to implement a comprehensive social media and email marketing strategy.
• Worked closely with IT to transform the web portal for an improved UX design for improved ease of use and communication while delivering dynamic content.
• Implemented social media and email marketing campaigns to drive Facebook and Instagram likes (creating and maintaining awareness) and increasing ticket purchases for the Fashion Show.
• Responsible for the “prior, during, after” analysis of the different KPIs.
• Managed effective cross-functional relationships to coordinate fashion designers, artists, media, attendees, and staff who participated prior and during the show.
• Successfully adapted to the fast-paced environment and the diversity of projects that I managed as the Marketing and Talent Coordinator
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Social Media SpecialistSunmool
- San Francisco, United StatesFull Time
Recruited as Social Media Specialist for a company that moved from an E-commerce platform to a Peer-to-Peer platform. Provided strategic guidance, content for all social media channels, and offline event organizing.
• Analyzed market research to determine a target market and identify the best channels to develop a marketing campaign for growth.
• Successfully spearheaded campaigns on social media platforms to increase the number of followers and social media (IG) likes by 250% while driving brand awareness.
• Researched and planned an offline event. Maintained clear communication with sponsors, venues, and fellow peers while staying within the determined budget.
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Skills
- Digital Marketing
- Social Media Advertising
- Email Marketing
- Design Thinking
- Brand Marketing
- Event Management
- Event Marketing
- Google Analytics
- Microsoft Officce
- Client Communication
Education
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MSc International MarketingHult International Business School
- Boston, United States
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MSc International BusinessHult International Business School
- San Francisco, United States
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