About me

Natalia is a marketing leader with experience building high performance systems and teams in tech, artificial intelligence, eCommerce and fitness companies. Her mission is to help growing companies develop effective, powerful marketing machines.

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Work history

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Marketing ConsultantRadcliffe Creatives
May 2018London, United KingdomFreelance
Radcliffe Creatives helps start-ups and high-growth businesses with marketing consultancy services. I specialise in tech, fintech, A.I, and eCommerce. I can help with: ​- Marketing Strategy - Campaign Planning - Product Marketing - Partner Programmes - PR & Communications Planning - Localisation & International Expansion Strategies​ I have experience working across European and North American markets and am available and insured to work on projects around the world.
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International Marketing DirectorStack Overflow
Sep 2014 - May 2018London, United KingdomFull Time
Stack Overflow is one of the world’s most influential technology companies, and is used by 50 million people each month. When I joined Stack Overflow, the company was in startup mode and marketing was in its infancy: unable to track ROI on ad hoc marketing initiatives. Now, the company has a brand that is regularly cited in the international media as a thought-leader for ‘all things developer’, the sales team is powered by a highly efficient inbound marketing machine, and customers are supported at every step of the user journey with intelligent marketing campaigns. As the International Marketing Director, I was responsible for a high-performing team of five Marketing Managers and the creation of the Regional Marketing Strategy.

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Skills

• B2B
• B2B B2C
• B2B Campaigns
• B2B Strategic
• Strategic Marketing
• Product Marketing
• Strategic Partnerships
• Content Marketing
• Customer Acquisition
• Team Leadership

Education

2.1 BSc (Hons) Political ScienceBristol University
Oct 2005 - May 2008Bristol, United Kingdom