Natalia Rice

Marketing consultant focusing on Fintech, SaaS, and media brands Launch strategy, value proposition, audience segmentation, brand messaging and narrative creation, social media strategy, marketing collateral.

Intent HQ’s CDP turns raw customer data into AI-powered customer intelligence to predict consumer behaviour. Telco industry focus. • Long and short form content - white papers, research papers, blogs, articles, features • Multimedia content - videos, animations, quizzes • Lead generation - sales funnel, social media campaigns, SEO, direct B2B marketing • Media relations - native and sponsored content • Events and awards - UK, USA, and other countries

Realeyes is an emotion measurement and facial coding AI platform, servicing brands, agencies, media houses and content producers. • Owning an annual marketing budget and calendar, including content strategy, campaigns, events, product marketing, partner marketing and PR • Creating high-performing, engaging and relevant SEO-optimised content • Designing and managing integrated campaigns to drive MQLs • Content includes thought leadership pieces, in-depth industry research, product updates, cutting edge technology and insights copy and internal communications • Social media management, CMS, analytics and A/B testing

• Digital marketing strategy consultancy for various brands  • Consumer campaigns based on insights and analytics; storytelling across channels • Online marketing (SEO, search and display), social media marketing, PR and events • Created highly sharable content – 90,000+ reads and 7,000+ shares  • Founded and monetized a 10,000+ member project www.russianmomsinlondon.com

• Hired to launch a new private publishing business aimed at the Ultra High Net Worth Individual (UHNWI) audience worldwide • Managed all operations including team and financial management and sales and marketing via both digital and traditional channels

• Managed all portfolio-related operations in Russia including programming strategy, on-air, marketing, PR, corporate communication and digital ($50 million annual revenue, portfolio of eight channels, over 500 affiliate partners in seven countries) • Introduced a sustainable localization strategy for Discovery Channel Russia that blended international content with local look and feel, increasing ratings by 88% • Set up a new department, hiring and training a channel team of eight people • Audited all B2B and B2B2C marketing and communication activities across 52 countries of CEEMEA region to ensure consistency of brand communication