Natalia Rice

Head of marketing

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

International marketing professional with 20+ years of experience in launching brands, technology products, publications, and television content. Led teams within an international matrix environment and managed marketing budgets of up to $15 million, working within both B2B and B2C segments. At present, I'm having what is called a portfolio career. Three days a week, I provide marketing services for tech companies on a contract basis, and the remaining two are shared between coaching and writing. I'm personally interested in how the exponential growth in technology changes us, humans, and what it means for extended lives and careers. I'd be thrilled to find an opportunity that combines my business experience with a passion for trends, innovation, and cognitive science.

Locked Pro Plan feature

Skills

  • Content
  • Management
  • Leadership
  • Strategy
  • Brand Strategy
  • Marketing
  • Digital
  • SaaS
  • Media
  • Trend Analysis

Companies I’ve worked with

  • Discovery Networks International

    Discovery Networks International

    • Television
  • S

    Self Employed

    • C

      Conde Nast Publications

      • R

        Realeyes

        Work history

        Currently

        Marketing consultant

        Self Employed

        Jan 2019
        • London, United Kingdom
        • Freelance
        • Marketing consultant focusing on Fintech, SaaS, and media brands Launch strategy, value proposition, audience segmentation, brand messaging and narrative creation, social media strategy, marketing collateral.

        2018

        Head of marketing

        Intent HQ

        May 2018 - Dec 2018
        • London, United Kingdom
        • Full Time
        • Intent HQ’s CDP turns raw customer data into AI-powered customer intelligence to predict consumer behaviour. Telco industry focus. • Long and short form content - white papers, research papers, blogs, articles, features • Multimedia content - videos, animations, quizzes • Lead generation - sales funnel, social media campaigns, SEO, direct B2B marketing • Media relations - native and sponsored content • Events and awards - UK, USA, and other countries

        2018

        Head of content

        Realeyes

        Mar 2017 - Mar 2018
        • London, United Kingdom
        • Full Time
        • Realeyes is an emotion measurement and facial coding AI platform, servicing brands, agencies, media houses and content producers. • Owning an annual marketing budget and calendar, including content strategy, campaigns, events, product marketing, partner marketing and PR • Creating high-performing, engaging and relevant SEO-optimised content • Designing and managing integrated campaigns to drive MQLs • Content includes thought leadership pieces, in-depth industry research, product updates, cutting edge technology and insights copy and internal communications • Social media management, CMS, analytics and A/B testing

        2017

        Marketing consultant

        Self Employed

        May 2015 - Mar 2017
        • London, United Kingdom
        • Freelance
        • • Digital marketing strategy consultancy for various brands  • Consumer campaigns based on insights and analytics; storytelling across channels • Online marketing (SEO, search and display), social media marketing, PR and events • Created highly sharable content – 90,000+ reads and 7,000+ shares  • Founded and monetized a 10,000+ member project www.russianmomsinlondon.com

        2015

        Director of Conde Nast Portrait

        Conde Nast Publications

        Jun 2014 - May 2015
        • London, United Kingdom
        • Freelance
        • • Hired to launch a new private publishing business aimed at the Ultra High Net Worth Individual (UHNWI) audience worldwide • Managed all operations including team and financial management and sales and marketing via both digital and traditional channels

        2013

        Channel Director North East Europe

        Discovery Networks International

        Feb 2009 - Jun 2013
        • London, United Kingdom
        • Full Time
        • • Managed all portfolio-related operations in Russia including programming strategy, on-air, marketing, PR, corporate communication and digital ($50 million annual revenue, portfolio of eight channels, over 500 affiliate partners in seven countries) • Introduced a sustainable localization strategy for Discovery Channel Russia that blended international content with local look and feel, increasing ratings by 88% • Set up a new department, hiring and training a channel team of eight people • Audited all B2B and B2B2C marketing and communication activities across 52 countries of CEEMEA region to ensure consistency of brand communication

        Education

        2009

        Jan 2008 - Dec 2009
        • Ocean City, MD, USA