International marketing professional with 20+ years of experience in launching brands, technology products, publications, and television content. Led teams within an international matrix environment and managed marketing budgets of up to $15 million, working within both B2B and B2C segments.
At present, I'm having what is called a portfolio career. Three days a week, I provide marketing services for tech companies on a contract basis, and the remaining two are shared between coaching and writing. I'm personally interested in how the exponential growth in technology changes us, humans, and what it means for extended lives and careers.
I'd be thrilled to find an opportunity that combines my business experience with a passion for trends, innovation, and cognitive science.
Projects
- Research: What really works in luxury advertisingThe emotion-tracking technology has been used to measure the emotional response of 1200 viewers to 30 iconic luxury videos to identify what elements of these ads create higher engagement and positive response. See the full study -https://hubspot.realeyesit.com/luxury
Work history
S
S
Marketing consultantSelf Employed
London, United KingdomFreelance
Marketing consultant focusing on Fintech, SaaS, and media brands
Launch strategy, value proposition, audience segmentation, brand messaging and narrative creation, social media strategy, marketing collateral.
I
I
Head of marketingIntent HQ
- London, United KingdomFull Time
Intent HQ’s CDP turns raw customer data into AI-powered customer intelligence to predict consumer behaviour. Telco industry focus.
• Long and short form content - white papers, research papers, blogs, articles, features
• Multimedia content - videos, animations, quizzes
• Lead generation - sales funnel, social media campaigns, SEO, direct B2B marketing
• Media relations - native and sponsored content
• Events and awards - UK, USA, and other countries
+ Show more
Skills
- Content
- Management
- Leadership
- Strategy
- Brand Strategy
- Marketing
- Digital
- SaaS
- Media
- Trend Analysis
Education
MBAUniversity of Oxford - Oxford Said Business School
- Ocean City, MD, USA