Projects credited in
- Cold Water - AXABRIEF AXA wanted a digital campaign that showed the power of their new digital partnership programme - an online bot that would help track your health goals. The brief was simple yet a little unambitious and undesirable within the agency, landing on my desk, I took it as an opportunity to disrupt the equilibrium. Looking to grow their presence online, the campaign consisted of an online film - short and long forms, and static OOH.
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