Natalie Gardiner

Digital Content Executive

  • LocationLondon, United Kingdom



  • Digital Media
  • Marketing PR
  • Web Development
  • Blogs
  • CSS
  • Email Marketing
  • Html
  • Javascript
  • Marketing Strategy
  • Wordpress
  • Web Production
  • Communications
  • Excel
  • Photoshop
  • Word

Work history


Digital Content Executive

Academy Music Group

Sep 2014
  • Planning, building and deploying campaigns for 14 venues, adhering to email best practice Liaising with the Sponsorship Team to apply brand partner messaging Co-ordinating strategic seasonal campaigns with the Marketing Manager to drive subscriptions and increase engagement Creating targeted campaigns using analytics tools to identify key customer databases Reporting on database growth, customer engagement and revenue generated


E-marketing Coordinator

Mama Group

Aug 2013 - Aug 2014
  • Responsible for creating and sending email campaigns for nine venues and four festivals Designing and building content and email templates using Photoshop and Dreamweaver Supporting the web development team with signup forms, competition pages and micro sites Proposing and implementing new solutions for data capture and subscriber segmentation


Digital Intern

EMI Music

Mar 2013 - Aug 2014
  • Working with the two frontline labels, Virgin and Parlophone on digital campaigns including Emeli Sande, Tinie Tempah, David Guetta, Gabrielle Aplin and Virgin40 Designing GDN ad banners, social media skins and digital mailers Creating bespoke pages and Facebook tabs for artists and labels, including sponsored competitions, sign up forms and buy pages for frontline and catalogue releases


PR & Social Media Assistant

Emms Publicity Kihl Media

Mar 2012 - Sep 2012
  • Creating and building relationships with key national, regional and online media Working with established and emerging artists: Moya, Carl Cox and Gabby Young Weekly reporting of promotional activity Planning and implementing social media strategies for multiple accounts, including the DJ Mag Top 100 campaign across Twitter, Facebook, YouTube and Google+ Researching new social networking tools to assist with campaigns Securing coverage on sites including The Londonist, BBC Online, The Independent and The Telegraph



Music Business

Academy of Contemporary Music

Aug 2007 - Jun 2009
  • BA (Hons 1st Class) Music Business