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Planning, building and deploying campaigns for 14 venues, adhering to email best practice Liaising with the Sponsorship Team to apply brand partner messaging Co-ordinating strategic seasonal campaigns with the Marketing Manager to drive subscriptions and increase engagement Creating targeted campaigns using analytics tools to identify key customer databases Reporting on database growth, customer engagement and revenue generated
Responsible for creating and sending email campaigns for nine venues and four festivals Designing and building content and email templates using Photoshop and Dreamweaver Supporting the web development team with signup forms, competition pages and micro sites Proposing and implementing new solutions for data capture and subscriber segmentation
Working with the two frontline labels, Virgin and Parlophone on digital campaigns including Emeli Sande, Tinie Tempah, David Guetta, Gabrielle Aplin and Virgin40 Designing GDN ad banners, social media skins and digital mailers Creating bespoke pages and Facebook tabs for artists and labels, including sponsored competitions, sign up forms and buy pages for frontline and catalogue releases
Creating and building relationships with key national, regional and online media Working with established and emerging artists: Moya, Carl Cox and Gabby Young Weekly reporting of promotional activity Planning and implementing social media strategies for multiple accounts, including the DJ Mag Top 100 campaign across Twitter, Facebook, YouTube and Google+ Researching new social networking tools to assist with campaigns Securing coverage on sites including The Londonist, BBC Online, The Independent and The Telegraph
BA (Hons 1st Class) Music Business